ADFEST 2021

DIGITAL LOTUS, DIGITAL CRAFT LOTUS &
MOBILE LOTUS

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Kenta Ikoma

Regional Creative Director

Hakuhodo International

Tokyo

Kenta started his career as an activation planner at Hakuhodo in 2003. After engaging in creative planning on the digital, experience and PR works for 8 years, he changed his career to be a copywriter. Taking advantage of his double careers, it was not long before he became a creative director specializing in Integrated Marketing Communication.

In 2017, Kenta became the first Regional Creative Director as a Japanese in Hakuhodo group. Now he leads the agency’s growth in its creative capabilities and scale of business in Southeast Asia market.

Over the course of his career, Kenta has won international awards including Cannes Lions, Clio, One Show, D&AD, ADFEST and Spikes Asia with the total number exceeding 50.

Kenta is qualified as a licensed architect. His passion is, just like an architect, to design and realize impressive experiences that move people’s hearts regardless of nationalities and cultural differences.

GRAND JURY PRESIDENT AUDIO LOTUS, FILM LOTUS,
OUTDOOR LOTUS & PRESS LOTUS BRAND EXPERIENCE LOTUS &
DIRECT LOTUS BRANDED ENTERTAINMENT LOTUS &
EFFECTIVE LOTUS DESIGN LOTUS, PRINT &
OUTDOOR CRAFT LOTUS DIGITAL LOTUS, DIGITAL CRAFT LOTUS &
MOBILE LOTUS eCOMMERCE LOTUS, MEDIA LOTUS &
PR LOTUS FILM CRAFT LOTUS &
NEW DIRECTOR LOTUS INNOVA LOTUS & LOTUS ROOTS