Chutivat Cherdchoo
Executive Creative Director & Founder

As the founder and owner of ‘Visionary’, a creative production company, Chutivat has worked with many advertising agencies in producing multiple works that are awarded at One Show, Clio, D&AD, and Cannes Lions since he first founded the company at the age of 26. His works at Visionary are best known for its experimental style of mixed media from fine art, graphic design to photography.  

He started the ‘Advertising Newspaper’, a publication discussing insights of the advertising industry and distributed it among university students and people in the advertising community for free, which was well-received and awarded at many events. 

Chutivat is a guest speaker at many innovation and creativity events hosted by government agencies, universities, and creative companies such as Adobe, as well as at many international events alongside global artists. He is selected as a presenter for Wacom and also a jury of several creative awards in national and regional events. 

Chutivat’s master’s degree art thesis, ‘The Return to Innocence’ received a full score and was archived at Victory & Albert Museum and British Library. 
With a strong belief in the power of team work, Chutivat leads Visionary by making sure that his team is engaged throughout the work process. “When he wins any awards, he always goes out of his way to make sure his name doesn’t come up alone trying to negotiate with each award not to credit his name, but to credit Visionary as a whole instead. The world ranking doesn’t matter to him. It’s all about the team.” said Thipaporn Trakulpoonsub, Visionary’s partner.
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