BRAND EXPERIENCE LOTUS &
DIRECT LOTUS
Akira Yatani
Creative Director
Tokyu Agency Inc.
Tokyo

In 1997, Akira began his career in the creative field as a Copywriter at Tokyu Agency. As Creative Director, Akira has led various celebrated corporate branding and product launch campaigns for many major Japanese clients including Isuzu Motors, SOMPO Insurance Holdings, Seven Bank, Toshiba, Suntory, Subway, Japan Post and YONEX to name a few. 

Having special strengths in developing creative around copy that gets to the heart of consumer insights, his work for Isuzu and SOMPO led to his being awarded Medalist in Japan’s “2018 Creator of the Year” Awards.

In addition to his work at Tokyu Agency, Akira also lectures on advertising at the Tokyo University of Technology.

He has won many awards, domestic and international combined, including:

ADFEST Bronze (Direct Lotus), Ad Stars Finalist, ACC Tokyo Creativity Awards, JAA Award Grand Prix, Mainichi Advertisement Design Competition Grand Prix, Fuji Sankei Advertising Awards Grand Prix, Galaxy Award, All Japan DM Award, Asahi Advertising Award, Yomiuri Advertising Awards, Nikkei Advertising Awards, etc.
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