PRESS LOTUS < BACK

Press Lotus awards creativity of tradition print advertising including the innovative use of Print as the medium.

The same work can only be entered into either ONE Products & Services sub-category (PR01 – PR16), or Best Use of Print (PR17), but can be re-entered into Lotus Roots (LRPR).


SUB-CATEGORIES
PR01
Food & Beverages
 
PR02
Beauty & Personal Care
 
Beauty products, cosmetics, perfumes, toiletries, sanitary products.
PR03
Healthcare
 
Pharmaceutical products, supplements, healthcare products.
PR04
Fashion, Sports & Accessories
 
Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses.
PR05
Cars, Other Vehicles, Accessories & Auto Services
 
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, tyres, spare parts, accessories incl. in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car financing & leasing.
PR06
Electronics
 
Consumer electronics.
PR07
Household Products & Maintenance
 
Cleaning products, household maintenance products, household items, kitchenware, pet products, building products & materials.
PR08
Home Appliances & Furnishings
 
Home & kitchen appliances, home decorations, home security products.
PR09
Retail
 
Department stores, specialty stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs.
PR10
Travel, Leisure & Entertainment
 
Transportation & travel services, tourism authorities, hotel & resorts, recreational facilities, sports facilities, festivals & events, museums.
PR11
Communication Media & Publications
 
Newspapers, magazines, books, broadcasting stations & programs.
PR12
Finance, Commercial Public Services, Business Products & Services
 
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
PR13
Corporate Image
 
Non-product or service-based company image including event sponsorships, seasonal messages or announcements to increase the brand perception and reputation.
PR14
Corporate Social Responsibility
 
Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.
PR15
Public Services & Cause Appeals
 
Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeals, NGOs.
PR16
Best Use of Print
 
Innovative use of print as a medium such as interactive print ads, use of other technology which digital and interactive elements including downloadable applications, QR codes, augmented reality and NFC to engage consumer, but eligible works must have been published in newspapers, magazines, or inserts (digital works are not eligible).
LOTUS ROOTS
LRPR
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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