OUTDOOR LOTUS < BACK

Outdoor Lotus awards creative and innovative use of out-of-home marketing executions.

The same work can be entered into both Billboard & Street Furniture (OD01 – OD03) and Poster (OD08 – OD19) categories, if appropriate, but an Ambient entry (OD04 – OD07) cannot enter into the Billboard & Street Furniture and Poster categories.

For Poster (OD08-OD19) sub-categories, each advertisement constitutes one entry.


BILLBOARD & STREET FURNITURE SUB-CATEGORIES
OD01
Large/Highway Billboards
 
OD02
Mobile Billboard & Transit Medium
 
Ads displayed at stations & stands, in or on vehicles, wrapped-around.
OD03
Street Signs & Street Furniture
 
Ads mounted or framed on the street, hung on street lamps etc. Street furniture is a term for objects and pieces of equipment installed on streets and roads including benches, postal boxes, streetlamps traffic lights & signs, public lavatories, fountains, memorials, etc.
AMBIENT & OTHER OUTDOOR SUB-CATEGORIES
OD04
Ambient: Small Scale
 
Entries in the ‘ambient advertising’ categories should be free format, non-standardized, and not designed for standard poster sites. Non-traditional advertising that is usually site specific or engages the consumer in a unique, creative, unexpected yet relevant way. All work must be shown in situ and must have run with legal permission. Small scale includes glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, gondolas, wobblers, shelf talkers, postcards, matchbooks, POP display, etc.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
OD05
Ambient: Large Scale
 
Entries in the ‘ambient advertising’ categories should be free format, non-standardized, and not designed for standard poster sites. Non-traditional advertising that is usually site specific or engages the consumer in a unique, creative, unexpected yet relevant way. All work must be shown in situ and must have run with legal permission. Large scale includes supersize sites, 3D and non-standard shaped sites, floor media, exhibitions, installations, pop-up stores. Also includes use of technology such as projection mapping, augmented reality, interactive installations, etc.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
OD06
Digital Poster & Video
 
Digital poster, billboard, and video
Note: Entries should be made specifically for outdoor medium not simply TVCs displayed outdoor.
OD07
Guerilla Marketing
 
Guerilla advertising including stunts, live events & activations.
POSTER SUB-CATEGORIES
OD08
Food & Beverages
 
OD09
Beauty, Health & Personal Care
 
Beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries.
OD10
Fashion, Sports & Accessories
 
Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses.
OD11
Cars, Other Vehicles, Accessories & Auto Services
 
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, tyres, spare parts, accessories incl. in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car financing & leasing.
OD12
Household Products & Maintenance
 
Cleaning products, household maintenance products, household items, kitchenware, pet products, building products & materials.
OD13
Electronics, Home Appliances & Furnishing
 
Consumer electronics, home & kitchen appliances, home decorations, home security products.
OD14
Retail
 
Department stores, specialty stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs.
OD15
Travel & Leisure, Entertainment & Communication Media
 
Transportation & travel services, tourism authorities, hotel & resorts, recreational facilities, sports facilities, festivals & events, museums, Newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
OD16
Finance, Commercial Public Services, Business Products & Services
 
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
OD17
Corporate Image
 
Non-product or service-based company image including even sponsorships, seasonal messages or announcement to increase the brand perception and reputation.
OD18
Corporate Social Responsibility
 
Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.
OD19
Public Services & Cause Appeals
 
Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeals, NGOs.
LOTUS ROOTS
LROD
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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