MOBILE LOTUS < BACK
MOBILE CAMPAIGN
MB01
Mobile Campaign
 
A campaign centrally led by mobile. It must be clearly demonstrate how mobile was a key component in the campaign.
MOBILE DESIGN
MB02
Mobile Website
 
Websites designed for mobile devices, including social networking sites, brand sites, online commerce, news, sites etc. This includes standalone mobile websites purely accessible on a mobile device as well as other website content that is created for a mobile device, including Responsive design.
MB03
User Experience for Mobile
 
Any best user experience design for mobile enhancing customer satisfaction and loyalty by improving the usability, ease to use, and pleasure provided in the interaction between the customer and the product.
MB04
Display Ad & Rich Media
 
Display media/banners and any other rich media form of advertising. All entries must show the ad as it was originally displayed on the mobile device.
MB05
Mobile Game
 
Brand related games designed for and played on a mobile phone, smartphones, tablets or any other mobile device, whether pre-installed, downloaded or hosted on a mobile website.
MB06
Mobile Utility
 
Any utilities designed for mobile devices that engage the customer with the product.
MB07
Mobile Application & other Downloadable Tools
 
Any application that can be installed on a mobile device, or downloaded by customers from app stores, or other mobile software distribution platforms. Please supply a presentation video on the submitted link to show the application in use and overall results.
MOBILE VIDEO
Any mobile platforms i.e. website, or tablet experience making the most innovative, creative, useful and functional use of video or video on demand services.
MB08
Video, Viral VDO & Interactive VDO
 
Any Video, Viral VDO & Interactive VDO, where mobile played an important role.
BEST USE OF TECHNOLOGY
Displays an innovative utilizes any kinds of technology.
Note: A work can only enter one sub-category under Best Use of Technology.
MB09
Use of Technology for Mobile
 
Campaign that the best innovative use of the technology for mobile devices to enhance the experience, strike a chord and drive objective i.e. GPS, iBeacon (also known as BLE), Geofencing, QR codes, barcodes, Networking, and Wearable Technology, AR, VR, 360 Videos, etc.
MB10
Use of Data for Mobile
 
Campaign that demonstrate an innovative use of data for mobile devices.
MB11
Use of Social for Mobile
 
Campaign that the best innovative use of any social media format including the application or tool on the mobile devices.
LOTUS ROOTS
LRMB
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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