EFFECTIVE LOTUS < BACK
The decision of the Juries on Effective Lotus winner will be based on 4 criteria and weighted as follow:
          • Creativity/Idea/Insight (30%)
          • Strategy (15%)
          • Execution (15%)
          • Results (40%)

SUB-CATEGORIES
EF01
Effective Lotus - Campaign Success
 
Any and all marketing communications efforts, whether success campaigns or unique efforts within a campaign are eligible to enter. For unique efforts within a campaign, there must be specific objectives set by the client, which the entrant achieved.
Note: Entrants must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results to support their entry.
EF02
Effective Lotus - Small Budget
 
This is only eligible for any and all marketing communication efforts for campaigns with total budget under USD 200,000 (including all media & production budget).
Note: Entrant must indicate the number/quantity of the increase in results to show campaign effectiveness, not simply a percentage increase of the results of support their entry. Entrant must also clearly indicate a breakdown of the budget.
EF03
Effective Lotus - Long-Term Creativity *NEW*
 
Any and all marketing communications efforts which long-term success campaigns are eligible to enter.
Note: Entrants must indicate how sustained brand effectiveness was achieved as part of a longer term campaign.
LOTUS ROOTS
LREF
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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