BRANDED ENTERTAINMENT LOTUS < BACK
Branded Entertainment Lotus awards creative works that are funded by a branded, where the content and entertainment that is created or
co-created is integrated seamlessly into a platform. Works should also demonstrate how the content allows the consumers to connect with the brand in unique and engaging ways.


The decision of the Juries on Branded Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
          • Creativity/Idea/Insight (30%)
          • Strategy (20%)
          • Execution (20%)
          • Results (30%)

SUB-CATEGORIES
BC01
Best Use of Fiction Film
 
Includes TV, cinema, in-flight screening, showrooms, exhibitions, online film/series.
If work forms a series, please ensure all episodes in the series are uploaded in a single video file with 3 seconds black/color between each episode.
BC02
Best Use of Non-Fiction Film
 
Includes reality based entertainment, documentary, online film
If work forms a series, please ensure all episodes in the series are uploaded in a single video file with 3 seconds black/color between each episode.
BC03
Best Use of Music
 
Includes existing music program or other audio platforms such as radio, podcasts, etc.
BC04
Best Use of Print & Conventional Outdoor
 
Includes magazines, newspapers, posters, billboards, etc.
BC05
Best Use of Experiential
 
Use of live events that use of branded elements\to create an experience to the audience includes live stunts, exhibitions, events, expos & trade fairs, festivals, etc.
BC06
Best Use of Interactive & Social Media
 
Includes websites, microsites, online banners, email marketing & social networks (Facebook, Twitter, Line, LinkedIn, YouTube, Instagram, Virals, Wechat, Blog, Weibo, etc.).
BC07
Best Use of User Generated Content
 
Use of content created by consumer whether through collaboration, content creation, or contribution. Use of generated content could be through audience engagement, distribution strategy, or other means.
BC08
Best Use of Brand Integration
 
Use of brand integration into an existing platform.
BC09
Best Use of Talent
 
Collaboration with celebrities and influencers to create content that engages consumers and benefit the brand.
BC10
Best Use of Games
 
Includes games using technology or digital games that engage and interact with users.
BC11
Best Use of Sports
 
Includes use of athletes, sports teams, sporting events or associations to create content that engages consumers and benefit the brand.
BC12
Best Integrated Campaign
 
Best use of multiple mediums.
LOTUS ROOTS
LRBC
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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