AUDIO LOTUS < BACK

The same work can only be entered into ONE Products & Services sub-category (A01 – A08) or Best Use of Audio Medium (A09), but can be re-entered into Lotus Roots (LRA).


BROADCAST SUB-CATEGORIES
A01
Fast Moving Consumer Goods
 
Food, beverages, beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries.
A02
Durable Consumer Goods
 
Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses, consumer electronics, cleaning products, household maintenance products, household items, home & kitchen appliances, pet products, kitchenware, home decorations, building products & materials, home security products.
A03
Cars, Other Vehicles, Accessories & Auto Services
 
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, parts, accessories including in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car rental services.
A04
Finance, Commercial Public Services, Business Products & Services
 
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
A05
Retail, Travel & Leisure, Entertainment & Communication Media
 
Department stores, specialty stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs, transportation & travel services, tourism authorities, hotel & resorts, recreational facilities, sports facilities, festivals & events, museums, newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
A06
Corporate Image
 
Non-product or service-based company image including event sponsorships, seasonal messages or announcements to increase the brand perception and reputation.
A07
Corporate Social Responsibility
 
Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.
A08
Public Services & Cause Appeals
 
Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeal.
USE OF AUDIO SUB-CATEGORIES
A09
Best Use of Radio/Audio Medium
 
For entries that are not commercial radio spots, but use the radio/audio as a medium for execution.
LOTUS ROOTS
LRA
Lotus Roots
 
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
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