INDEPENDENT AGENCY OF THE YEAR
This award is given to the Independent Agency that earned the highest score calculated from the credit entered in “Agency”
and declared itself as an Independent Agency (regardless of Entrant Company) from the finalists and winners in the following Lotus categories: Audio Lotus Brand Experience Lotus Branded Entertainment Lotus Design Lotus Digital Craft Lotus Digital Lotus Direct Lotus eCommerce Lotus Effective Lotus Film Lotus INNOVA Lotus Media Lotus Mobile Lotus Outdoor Lotus PR Lotus Press Lotus Print & Outdoor Craft Lotus Use of Photography/Digital Image Use of Illustration Use of Typography Art Direction Use of Retouching/Image Manipulation Use of Computer Generated Imagery (CGI) Lotus Roots sub-category in the above Lotus categories
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