GRANDE FOR HUMANITY
The Grande for Humanity, which will be judged by the panel comprising of all the Jury Presidents, is an award recognizing excellence, where Public Services & Cause Appeals or Corporate Social Responsibility * Gold winners from the following Lotus categories: Audio Lotus Brand Experience Lotus Branded Entertainment Lotus Design Lotus Digital Craft Lotus Digital Lotus Direct Lotus eCommerce Lotus Effective Lotus Film Lotus Media Lotus Mobile Lotus Outdoor Lotus PR Lotus Press Lotus
and Public Services & Cause Appeals or Corporate Social Responsibility * winners of: INNOVA Lotus Lotus Roots are eligible for Grande for Humanity (but not for Grande in their respective Lotus categories).

* ADFEST Organizer reserves the right to determine the entries eligible to compete in the Grande for Humanity including the Public Services & Cause Appeals, anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeals, NGOs.

Entries eligible to compete for Grande for Humanity do not have to be by or for Public Services organizations or NGOs. The main determinant of eligibility lies in the messages or causes of the works and not the brand or organisation responsible for the work.
While the brand or organisation may benefit in terms of corporate image and reputation, the weight of the benefit to the message and/or cause must be of greater significance for the work to be eligible. Corporate Social Responsibility works are, therefore, are also eligible.
Jury discretion should focus on the greater good of the messages or causes of the work itself.
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MEDIA PARTNERS
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