Entry submissions to ADFEST are open to companies involved in advertising, communications, and production industry throughout Asia and the Pacific, including Australia, New Zealand, and the Middle East. The company must be based in the region regardless of where the entry was designed, implemented, published or aired. Works created for clients in the region, but by companies based elsewhere are not eligible. All Brand Communication must have been commercially launched between 1st December 2020 and 31st December 2021. For Direct Lotus: Direct Campaign for Retention/Loyalty (DM13), Effective Lotus (except Lotus Roots sub-category (LREF), and New Director Lotus works can be launched between
1st January 2020 and 31st December 2021 (in the past 2 years).
Works that have entered ADFEST in the past years are not eligible, except for entries into Effective Lotus (except Lotus Roots sub-category (LREF) and Direct Campaign for Retention/Loyalty (DM13) in Direct Lotus, the work could have been entered into other Lotus categories in the previous year. For New Director Lotus, works submitted must have been directed during a Director’s first two years of Director career. For Portfolio Spot (ND05), works submitted do not need to be commercially broadcasted. For Portfolio Spot (ND05), Assistant Directors are also eligible. For Film School (ND06), entries must be part of a film school project. Short Films for ADFEST 2022 by the Fabulous Five (ND07) is not open for submission for ADFEST 2022. Print & Outdoor Craft categories are open for Print Production companies and agencies. Sub-categories are agency or production-specific, entrant must submit to respective eligible categories.
Sub-categories specifically for agencies include the following:
Use of Photography/Digital Image (CP02) Use of Illustration (CP04) Use of Typography (CP06) Art Direction (CP07) Use of Retouching/Image Manipulation (CP09) Use of Computer Generated Imagery (CGI) (CP11) Resilience Through Creativity (CP13) and Lotus Roots (LRCP) are open for both production companies and agencies. However, the same work cannot be entered twice in the same sub-category. If a work is entered twice in the same sub-category, ADFEST will accept the first entry submitted. All Brand Communication must be designed for public exposure except: INNOVA Lotus: Innovation in Prototype Technology (IN03) New Director Lotus: Portfolio Spot (ND05) & Film School (ND06) While entries submitted to Innovation in Prototype Technology (IN03) under INNOVA Lotus do not need to be public, they must have at least been launched or tested to a small group of people and executed to some extent not merely a prototype idea. All Brand Communication must have been made within the context of a paying contract with the client,except for Self-Promotion sub-categories, Internet Film (ND04), Portfolio Spot (ND05), and Film School (ND06) under New Director Lotus. For Self-Promotion or works for non-profit organizations, the works must be endorsed and approved by the client. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the commercial or advertisement. Entries which have infringed any of its country of origin's voluntary or regulatory codes of practice are not eligible. It is the responsibility of the entrant to withdraw such work immediately should an infringement arise.
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