AGENCY OF THE YEAR
This award is given to the Agency that earned the highest score calculated from the credit entered
in “Agency”
(regardless of Entrant Company) from the finalists and winners in the following Lotus categories: Audio Lotus Branded Entertainment Lotus Brand Experience & Engagement Lotus Design Lotus Direct Lotus eCommerce Lotus Effective Lotus Film Lotus INNOVA Lotus Integrated Lotus Interactive Lotus Media Lotus Mobile Lotus Outdoor Lotus Press Lotus Print Craft Lotus
(regardless of Entrant Company) from the finalists and winners in the following Lotus categories: Audio Lotus Branded Entertainment Lotus Brand Experience & Engagement Lotus Design Lotus Direct Lotus eCommerce Lotus Effective Lotus Film Lotus INNOVA Lotus Integrated Lotus Interactive Lotus Media Lotus Mobile Lotus Outdoor Lotus Press Lotus Print Craft Lotus
Best Use of Photography/DI
Best Use of Illustration
Best Use of Typography
Art Direction
Best Use of Retouching/Image Manipulation
Best Use of Computer Generated Imagery (CGI)
Lotus Roots sub-category in the above Lotus categories
