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ADK PRESENTS
YOUNG LOTUS WORKSHOP 2018:
YOU ARE WHAT YOU CONSUME.

ROB SHERLOCK / CHRIS GURNEY
In the age of click-bait and fake news, content is becoming more nuisance than knowledge. Our content diet is in urgent need for a detox.

As part of the creative community, it is our responsibility and our opportunity to feed consumers with healthier content.

This is where, we, creators have an opportunity to break through the content cacophony and develop richer, healthier ideas.

To start off with, we need to keep in mind, that the creator-consumer cycle is unbroken. Meaning, what we feed our mind - is what we spread.

“YOU ARE WHAT YOU CONSUME” is all about focusing on the right sources and ingredients that are needed to feed your mind in order to start generating ideas that may help solve some of the bigger challenges facing the health of our consumer-driven society.

The Young Lotus finalist teams will also take the stage to present their works, and delegates will have the chance to vote for their favorite team to determine the Young Lotus Popular Vote!

ROB SHERLOCK

CHIEF EXECUTIVE OFFICER

ADK GLOBAL

SINGAPORE

After starting his advertising career as a trainee copywriter, Rob has worked and lived on five continents and is now the Chief Executive Officer of ADK Global, based in Singapore.

He’s worked at numerous agencies including McCann in South Africa, JWT in London, FCB in New Zealand, Asia and North America - and ADK since 2014.

He’s judged at the major creative award shows and has spoken at various global communication forums, including the IAA and Cannes.

Rob’s been a board member and president of both agencies and industry bodies in Asia, New Zealand and the USA.

He’s passionate about ADFEST and helping develop the talent of tomorrow.

His main focus is transformation, collaboration and growth - making sure that the new wave of creators are ready for the reality of what’s next.

CHRIS GURNEY

EXECUTIVE CREATIVE DIRECTOR, GLOBAL

ADK GLOBAL

SINGAPORE

Chris started his career in Australia in the late 90’s and love took him to Tokyo in the early millennium.

After 10 years of blood, sweat, tears and beers with the Ogilvy Group, Chris joined ADK Global as Regional ECD in January 2016.

In his creative career, Chris has collaborated with artists and designers from around the world on award winning digital/innovation projects and won accolades across multiple advertising and design shows globally and locally.

Chris has designed and exhibited award winning furniture in Tokyo, Paris and Italy and played to sold-out crowds in an Indy rock band
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