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CHEIL WORLDWIDE PRESENTS YOUNG LOTUS 2017: CREATE WITH A SWAGGER

KYEJO LEE

The influence of the individual voice is growing ever strong on social media.

Regardless of topic, intense debates on social media have lost its physical boundaries. Not only does social media lie deep within the lives of every demographic, it has also shed light to topics least interested to be talked about online. These online interactions have even encouraged offline activities.

The session will delve into diverse cases including cases where social media fuels social movements and cases where brands initiate relevant social media marketing strategies to increase its presence and win the hearts of its consumers.

With the role of the social media in mind, we hope you to create something with swag.

The Young Lotus finalist teams will also take the stage and delegates will have the chance to vote for their favorite team!

KYEJO LEE

CREATIVE DIRECTOR

CHEIL WORLDWIDE

SEOUL

Kyejo Lee is a Creative Director of Digital Creative Group of Cheil Worldwide. He leads the Digital Studio made up of art directors, copywriters, designers, developers and social media planners to create creatives across creative, technological boundaries regardless of format, platform and design.

His recent project includes developing a way to combine digital devices with ideas using new technology to provide a new experience and deliver relevant message to the target.

His excellency in diversified and globally challenging projects come from his early overseas academic education background (Bachelor of Art in Paintings and Ceramics at UCLA, USA), and recent work experience at Mckinney (Durham, NC, USA. And his creative adventure continues.
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