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MOTHER TONGUE CREATIVITY

ELVIS SEQUEIRA / FARHANA E. DEVI ATTAMIMI / MIREI OKAMURA

The most basic communication tool humans use to convey messages is neither advertising nor the Internet but of course language.

We are all Asians, yet we speak many different languages. Each has its own distinctive character and rules, which are intimately related to the cultural context and can be of great advantage to us in our creative endeavors. This seminar will examine the varied potential of creativity in the light of the characteristics of the languages spoken in India, Japan, and Indonesia.

ELVIS SEQUEIRA

CHIEF OPERATING OFFICER

HAKUHODO PERCEPT INDIA

MUMBAI

Elvis Sequeira graduated with an unnecessary degree in Chemistry that has been put to little use in jobs that have involved administration, accounting, sales, quality control and healthcare, before accidentally stumbling onto one in advertising.

Over a career spanning more than 25 years, he has been a Copywriter at a very small agency (Clea), the entire Copy Department of a medium sized one (DDB Mudra), Creative Director of very large businesses (Lowe Lintas), National Creative Director of two young outfits (Percept and Cheil SW Asia), as well as Executive Creative Director with a gigantic organization (JWT).

He has written advertising, done voice-work, directed tvcs, and has helped set up design cells and planning departments at some of the places that have thankfully let him have his way.

Elvis believes that insights are invaluable to the creative process and his work has won and found mention in award shows such as the Abby’s and One Show, among others.

Currently, Elvis Sequeira is the Chief Operating Officer (and emergency copywriter) of Hakuhodo Percept India- an Indo-Japanese agency that believes in doing all the stuff that’s never been tried before in the Country.

FARHANA E. DEVI ATTAMIMI

EXECUTIVE DIRECTOR OF STRATEGY

HAKUHODO NETWORK INDONESIA

JAKARTA

Born with a name that derives from happiness, she believes that the purpose of a brand is to make people feel happier about their life. With the power currently in Devi’s hand she’s determined to foster that energy.

17 years of forging skills in the creative industry, she cultivates her interest in human behaviour in the realm of Strategic Planning and passionately sharing her beliefs by becoming an active Speaker, Mentor and Jury member in numerous notable creative events and festivals.

She brings her passion throughout her journey from Lowe, TBWA\ and now as the Executive Director of Strategy in Hakuhodo Network Indonesia, with Hakuhodo Indonesia being awarded as the Agency of The Year 2016 in Citra Pariwara and Campaign Brief.

Another thing that delights her is being a member of HILL (Hakuhodo Institute of Life & Living) ASEAN, a think tank that captures and conceptualises emerging lifestyle in ASEAN countries.

MIREI OKAMURA

INTEGRATED MARKETING COMMUNICATION PLANNER & ACTIVATION SUPERVISOR

HAKUHODO INC.

TOKYO

Mirei has 8 years experience in IMC and brand activation. She has been working at Hakuhodo Inc. since 2008 and has worked with clients across a wide range of industries such as automobile, apparel, cosmetics, toiletries, beverage, and food. Mirei’s key skills include marketing planning, customer insight discovery, developing propositions and concepts, and creating big ideas with detailed customer journey. She is an expert in planning ways to drive customer action based on the clients’ business goals. Mirei’s other strengths are her experiences in working with people from culturally diverse backgrounds. Especially in the automobile field, she has been working for global markets such as Vietnam, China, Taiwan, Indonesia and Thailand. Her broad experiences enable her to bring effective plans with high global quality and cultural understanding.
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