THE VIRAL EXPERIMENTDAVE CHRISTISON
The Woolshed conceives, creates and strategically seeds viral video campaigns, repeatedly amassing world wide news coverage and accumulating over 310 million online views (and counting), all without any paid media, promotion or distribution.
In our presentation we will be covering our work in the viral landscape with a particular focus on concept ideation, production methodology and distribution strategy.
Having now created 15 successful viral’s, including campaigns for Samsung, Roadshow Films, Warner Bros. Studios and more, we’ve had the unique opportunity to develop, test and evolve specific creative guidelines and seeding strategies which have ensured viral success time and time again.
We will be sharing some of the key learnings we implement in order to create 'snackable', highly sharable content that is capable of reaching worldwide mass audiences without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.
Specifically we will talk to the creative rules that we follow and the seeding strategies we implement to ensure our videos get picked up by media and are spread far and wide across social platforms.
As Co-Founder of The Woolshed Co. Dave serves as Managing Director and Executive Producer, overseeing production of The Woolshed’s diverse and rapidly growing slate.
Founded late 2014, last year The Woolshed Co. was nominated for B&T’s Emerging Agency Of The Year and was awarded Highly Commended Production Company Of The Year.
Since it’s launch, Dave has produced TVC’s, Documentaries, Branded Content, Studio and News Programs and Films for a diverse range of clients such as Samsung, HBO, Lionsgate, Warner Bros. and Toyota.
In addition, Dave has been responsible for championing The Woolshed’s achievements in the Viral landscape where they conceive, create and strategically seed Viral video campaigns, repeatedly amassing world wide news coverage and accumulating over 310 million online views, all without any paid media, promotion or distribution.
Last year, Dave’s work in the Viral landscape was recognised with 2 x Golds and a Best Of Show at the Mobius Awards and a Nomination for BeFest’s Content Strategy Of The Year, along with a Gold for Best Viral Campaign at the Golden Trailer Awards in 2015 for his work with Roadshow Films and Warner Bros. Studios.
Prior to launching The Woolshed Co., Dave’s previous industry stops include career experience in media & marketing and art & design, working both agency (OMD) and client sides (Roadshow Films) in areas of branded content, media trading, promotions, brand partnerships and interactive installations and has amassed category experience across automotive, FMCG, QSR, sport, retail, museums, government, property development, entertainment and all media platforms.