WANT BIGGER IDEAS? BECOME A DADNAOHIRO TOGAWA / CHRIS GURNEY
Working in the Ad industry over time, you start to see things differently but the real change came for both of us when we became fathers. Wanting your children to grow up in a better, well-cared-for society triggers a protective-parental element inside you.
Parents have diversity depending on each generation.
Research has shown functional changes in the brains of fathers and that taking care of a child reshapes a dad's brain.
The birth of a child induces the development of new neurons which may develop in response to what scientists call ‘environmental richness’, that is, the new dimension that a child brings into the life of a dad.
In our session ‘Want better ideas? Become a dad’ we will be sharing with you some examples of the way we as fathers at ADK and other creative thinking dads are bringing bigger ideas outside the office to help inspire our kids and others in the community.
Naohiro will introduce you to the newly formed ‘BrainTal’ platform from ADK Japan (collaborative ‘ideas’ platform) and Chris will share with you other examples from our Network and across the globe from dads who have taken their ideas beyond the office.
Think like a dad - unleash your altruistic creativity.
Naohiro Togawa is a creative director at ADK, 3rd largest ad agency in Japan, where he started his career in 2003. Spending his childhood and teenage years in the U.S., he has diverse and unique views combining best of two cultures, which led him to work with numerous global brands, such as Domino’s Pizza, Hotels.com, Unilever Dove, and Nintendo.
He was selected as 2014 Creator of the Year Medalist, an award to highlight best creators in the ad industry in Japan. He was Direct Lotus Jury for 2015 ADFEST and Outdoor/Radio Jury for SPIKES ASIA 2015.
In addition to his corporate roles, Naohiro is an active leader in pro bono works, where he applies his creative skills to help those who are in need. In one case, he helped a local citizen’s group overturn city’s plan to construct a ridiculously big sports park with an audacious stunt, which was awarded in domestic shows and in SPIKES ASIA 2016.
When he is not glued to his work, he loves to cook, as he is also a certified chef with a license in culinary arts. Milk Makeup was launched earlier this year, the first product in a long line of ventures from Milk, which began as a studio rental space for photographers in NYC. Over the years Milk has expanded its services, but this is their first product launch. The makeup line has a devoted following, that they’ve dubbed “Generation Milk, a new breed of empowered entrepreneurs.” Milk has not only created a product, but also a tribe connected via a highly engaging digital experience.
Chris started his design career in Australia in the late 90’s and love took him to Tokyo in the early millennium. In 2006 he joined Ogilvy Tokyo as Design Director and later transitioned to Group Creative Director overseeing and working across some of the agencies biggest accounts including B.A.T (Kent, KOOL), Unilever (Ponds, Sunsilk, Dove) and Coca-Cola (Sokenbicha, Coca-Cola Vending).
After 8 years in Japan, he moved to Singapore as ECD for Ogilvy Action (Geometry Global) developing Shopper/Activation and retail campaigns for GSK, Coca-Cola, Lenovo, Philips and Unilever throughout the APAC Region.
After 10 years of service with the Ogilvy Group, Chris joined ADK Global as Regional ECD in January 2016.
In his advertising career, Chris has collaborated with artists and designers from around the world on award winning digital/innovation projects, judged international award shows and won accolades across multiple advertising and design shows globally and locally.
He has exhibited award winning furniture in Japan and Europe, designed the world’s first ‘single image’ fat sneaker lace and played to sold-out crowds in an Indy rock band.
A passion for sneakers, Gibson guitars, handcrafted furniture and above all his family