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CUT TO TOMORROW:
The Crucial Role of Editors in Crafting Campaigns

RYAN MCGUIRE

It’s not all quick cuts & pretty pictures. In fact, it’s so much more…

Good editors are filmmakers. Even more, problem solvers, marketers, salesmen. Editors understand advertising’s goal and execute it accurately. Editors build brands and move product. Editors are mediators and advisors. Editors understand the audience for each media format and outlet. Editors direct the post production, ensuring quality & continuity. Good editors even become brand experts. They are intimately familiar with the footage, and provide solutions sometimes unimagined.

In this session, the leaders of Asia-Pacific Post Production will unmask the editors’ invaluable role in crafted storytelling. Whether you are a creative, a producer or a client wishing to market more memorably, this is an insight not to be missed.

RYAN MCGUIRE

EDITOR & MANAGING DIRECTOR

CUTTERS STUDIOS

TOKYO

Born in Chicago to editor and original Cutters founder, Tim McGuire, Ryan’s formative years were spent growing up ‘in the business’. Having ventured to the Swiss Alps for high school, he subsequently chose Tokyo for his university studies. After a stint in marketing, Ryan hopped back across the Pacific and joined Cutters in Chicago. After a leave of absence to work as personal interpreter to Tadahito Iguchi and the 2005 world champions, the Chicago White Sox, Ryan continued his Cutters career in LA, working with top name directors and agencies on notable campaigns for Volvo, Cadillac, Coca-Cola, Mercedes Benz, Vevo, Nissan, and numerous others. Ryan established Cutters Tokyo in 2012, conceiving a creative culture in which great artists can produce great work, operating under the following principle: ‘if you're not having fun, you're not doing good work’. Ryan's intuitive style of editing has brought in accolades including multiple Cannes Lions, a pair of trophies from the Spikes Advertising Festival, a Hugo, a TED "Ads Worth Spreading" award, and the craft award for editing at the 53rd ACC Awards in Japan. He is married to fellow Cutters Tokyo editor Aki Mizutani, and recently welcomed the very beautiful Oia McGuire into the world.
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