The next frontier is Mixed Reality storytelling; where virtual characters and stories are inserted into our real lives. These stories will be wrapped around the very fabric of our everyday lives. In real time these stories understand and know huge amounts of information about the space or room where the experience is being viewed.

New emerging hardware will allow us to integrate interactive stories into our home or landmark locations. Let's imagine a short film experience that happens in your sitting room, where a character from the film comes and sits on your sofa and talks to you. Or a murder mystery that only happens at the Louvre, where you must follow characters and discover clues all around this great building. Or a horror film experience that only happens in a forest at night, where terrifying ghosts appear from behind real trees! Isn't the ability to understand where the viewer is watching an experience and design a story around them really one of the most disruptive opportunities in filmmaking?

The talk will briefly mention some of the new storytelling techniques we've adopted for Virtual Reality, but then explore how we must now create new techniques that integrate your environment into the story. If you watch your film on a bus on the way to work or on your kitchen table at night, how does the film change to adapt itself to your environment? From different plot points to the clothing the characters wear to your level of interaction, are all variables in a story that can adapt itself to you and your environment.





Luke Ritchie is the Head of Interactive Arts, a specialist interactive storytelling division of Nexus Studios, that researches and adopts emerging technologies to craft engaging story experiences.

Previously Luke was Executive Producer for UNIT9 in London and Founder of UNIT9’s office in Brazil. Luke has been making interactive work for brands for 10 years, and has an educational background in film and a long-term hobbyist background in writing code. He also enjoys speaking regularly about technology and innovation.

Launched in 2009 Interactive Arts has produced interactive work for Burberry, Google, The New Yorker, IBM, APPLE, and the White House, as well as collaborations with institutions like Science Museum, The V&A Museum, Tate Modern and the Dulwich Picture Gallery. In 2016, Interactive Arts premiered 'Rain or Shine' a unique 360º VR short film for Google Spotlight Stories and 1600, and AR experience of a year inside the White House for the Obama administration.

Since 2013 Interactive Arts has been Google's partner on the Made with Code initiative to inspire young girls to explore a career in computer science. Interactive Arts has produced many interactive projects, including highlights like 'Holiday Lights' in front of the White House where girls were invited to code their own designs at the Annual National Christmas Tree Lighting Ceremony, or an interactive LED dress that has been worn for Zac Posen's spring 2016 collection, Lupita Nyong'o on the Daily Show, and recently on Good Morning America.

Interactive Arts has been recognised with a D&AD Yellow and White Pencil, Lovie Golds and Silvers, Webby Winners and honorees, Adobo Golds, FWA’s, Clio’s, a Golden Nica, Creative Review Best in Book and many more.