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ENTERTAINMENT: FROM CATEGORY TO CULTURE

ADAM BOW
Brand storytelling is no longer about disrupting entertainment; it has to become entertainment. Brand/product narratives need to take a backseat while consumer passion points within a cultural context comes into focus. Through the perspective of a storyteller from the entertainment industry, Adam Bow, Head of Content of Carat APAC, will demonstrate how brands can win the audience game through content assets that attract audience, gain affinity and create sustainable relationships.

ADAM BOW

HEAD OF CONTENT, APAC

CARAT ASIA PACIFIC

SINGAPORE

Adam has been developing stories in the entertainment space for over 10 years. He is the executive producer and creator of a new family game show in China which will be airing this summer. He leads a group of highly talented creatives focused on original productions and branded content across Asia. He has a broad range of creative stories from short form digital series to long form tv series. Although a strong creative writer, he has also pushed the standard of production quality across most of his projects which are visually stunning. He is most excited about the opportunities in the APAC marketplace and the untapped talent to collaborate with.
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