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A.I.DEA – RIDING THE WAVE OF CHINA’S TECH REVOLUTION

ADAMS FAN
Tech Revolution is in AI and China will lead the way.

1. Creative industries at the forefront of Tech Revolution:
AI relies on machine learning, which is fed by data. There are 750 million mobile users in China. More data per second. Also, with support and push from the central government, tech companies are heavily investing in R&D. Will match the West in 3 years

2. How creativity and tech can help push creative boundaries:
Current examples from Alibaba, Tencent and Baidu. Uniquely Chinese creative case studies.

3. Surviving the Tech revolution:
Technology is a universal language. Strong collaboration with talents, suppliers and engineers worldwide.
Creativity x Tech = Innovation

ADAMS FAN

Founder/CCO

F5

Shanghai

With more than one decade’s experience in advertising industry, Adams Fan founded F5 Shanghai in 2016, with the vision to build an independent creative agency that combines technology and human insights to create heartfelt stories.

Adams places heavy priority on technology. In 2017, collaborating with Baidu, he created AI Glass “Know You Again” that can help Alzheimer’s patients to identify persons in view and the project won awards at Cannes Lions, AD STARS, and Spikes Asia. With Starbucks, he created the innovative social gifting feature “Say It with Starbucks” on WeChat, where users can send coffee coupons to friends as digital gift cards. With interactive installation “Meet Your Previous Life”, he participated in the Taobao Maker Festival hosted by Alibaba and the project was highly appreciated by the visitors.
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