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SUB CATEGORY :
SOCIAL PURPOSE
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COMPANY ENTERING :
TBWA, SYDNEY
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TITLE :
CLASSIFY CONSENT
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BRAND :
CONSENT LABS
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ADVERTISER :
CONSENT LABS
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AGENCY :
TBWA\SYDNEY, SYDNEY
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CHIEF EXECUTIVE OFFICER :
PAUL BRADBURY
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MANAGING DIRECTOR :
TANYA VRAGALIS
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CHIEF CREATIVE OFFICER :
EVAN ROBERTS
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EXECUTIVE CREATIVE DIRECTOR :
KATRINA ALVAREZ-JARRATT/RUSS TUCKER
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ART DIRECTOR :
EDWIN CONCUBIERTA
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COPYWRITER :
EKIN GUNES
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EXECUTIVE PRODUCER :
LISA BROWN
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AGENCY PRODUCER :
LISA BROWN/NEVILLE GOTLA
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DESIGNER :
LOUIS ROYLE/EDWARD FRANCISCO
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CLIENT SERVICE DIRECTOR :
VANESSA DI BLASIO/HELEN CAMPBELL-BORTON
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STRATEGIC PLANNER :
RACHEL TUCKER/KELVIN CHONG
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PR DIRECTOR :
MERISSA LENNON
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PR AGENCY :
ELEVEN PR, SYDNEY/FLEISHMANHILLARD, SYDNEY
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PR DIRECTOR :
JAMES MURRAY/REEGAN SAIANI
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PR MANAGER :
GEORGIE STARR/ELLA MUELLER
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FILM PRODUCTION COMPANY :
BOLT, SYDNEY
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PR FILM :
MATT CREIGHTON
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POST-PRODUCTION COMPANY :
BOLT, SYDNEY
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EDITOR :
KENT HAU/JASON CAPIZZI
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SOUND DESIGNER :
BEAU SILVESTER
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MOTION GRAPHIC :
JAKE MARTIN
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SOUND PRODUCTION COMPANY :
BOLT, SYDNEY
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SOUND ENGINEER :
BEAU SILVESTER
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ENGLISH CONTEXT EXPLANATION :
IN A POST-METOO WORLD, AUSTRALIA BECAME A LEADER BY PASSING PROGRESSIVE CONSENT LAWS.
CONSENT LABS, AUSTRALIA’S LEADING CONSENT EXPERTS, WERE WORKING TO EDUCATE THE TWO-THIRDS OF AUSTRALIANS WHO WERE NEVER TAUGHT ABOUT CONSENT.
BUT THERE WAS ONE SPACE WHERE ALL PROGRESS WAS BEING UNDERMINED – AND AUSTRALIANS WERE COLLECTIVELY SPENDING 780,000,000 HOURS A YEAR WATCHING IT.
LACK OF CONSENT IS NORMALISED EVERY DAY, AND IT HAPPENS ON OUR SCREENS IN EASY-TO-MISS MOMENTS, FROM DISNEY FILMS TO HOLLYWOOD ROM-COMS. THE PHENOMENON IS PREVALENT AND PSYCHOLOGISTS HAVE FOUND THAT WHEN WE NORMALISE IT ON SCREEN, WE NORMALISE IT IN LIFE.*
TROUBLINGLY, 3/5 PEOPLE CAN’T EVEN RECOGNISE NON-CONSENSUAL ACTS IN FILMS.
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