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  • SUB CATEGORY :
    COMMUNITY ENGAGEMENT & MANAGEMENT
  • COMPANY ENTERING :
    BBH CHINA, SHANGHAI
  • TITLE :
    NEW LEGENDS ARE BORN
  • BRAND :
    BLOODLINE: HEROES OF LITHAS
  • ADVERTISER :
    GOAT GAMES
  • AGENCY :
    BBH CHINA LTD., SHANGHAI
  • CHIEF CREATIVE OFFICER :
    KELLY PON
  • CREATIVE DIRECTOR :
    LOUIS LI
  • COPYWRITER :
    PATRICK O'ROURKE
  • AGENCY PRODUCER :
    ALICIA ZHAO/MAY WANG
  • BUSINESS STRATEGY DIRECTOR :
    SIYING GOH
  • ACCOUNT MANAGER :
    COCO CHANG
  • STRATEGIC PLANNING DIRECTOR :
    ANDREA CHEN
  • FILM PRODUCTION COMPANY :
    A NEW LIFE FILMS, HONG KONG
  • DIRECTOR :
    PLASTICO
  • CINEMATOGRAPHER :
    DIEGO PAVESE
  • EXECUTIVE PRODUCER :
    MEGAN CHEN
  • FILM PRODUCER :
    MARIELA MICALE/KELVIN MOK
  • LINE PRODUCER :
    DIEGO GREGORIO
  • PRODUCTION COORDINATOR :
    AGUSTINA OROZCO
  • PRODUCTION DESIGNER :
    LIUDMILA GAJDUK
  • PRODUCTION MANAGER :
    DARIANA ASTRALDI
  • LOCATION MANAGER :
    RAFAEL OROZCO
  • POST-PRODUCTION COMPANY :
    POSTER FILMS
  • EDITOR :
    MARCELA TRUGLIO
  • COLORIST :
    ALEJANDRA LESCANO
  • POST DIRECTOR :
    LUCÍA LAMBOLEY
  • POST COORDINATOR :
    TAMARA GIAMBASTIANI
  • SPECIAL EFFECTS COMPANY :
    RATIO VFX, NEW YORK
  • VISUAL EFFECTS :
    TINO LÓPEZ SAUBIDET
  • LEAD VFX COMPOSITOR :
    NICO FRANCO
  • CG SUPERVISOR :
    MARIO SUNJINC
  • ANIMATOR :
    JOSÉ LUIS DÍAZ
  • COMPOSER :
    NICO FRANCO
  • ENGLISH CONTEXT EXPLANATION :
    THIS IS THE GLOBAL LAUNCH CAMPAIGN FOR BLOODLINE: HEROES OF LITHAS, A NEW MOBILE RPG PRODUCED BY GOAT GAMES. UNLIKE OTHER CARD-BASED RPG GAMES WHERE NEW HEROES ARE DRAWN RANDOMLY, BLOODLINE HAS A UNIQUE MECHANISM ALLOWING PLAYERS TO INTERMARRY CHAMPIONS TO CREATE NEW GENERATIONS OF HEROES. THE OBJECTIVE IS TO INTRODUCE BLOODLINE: HEROES OF LITHAS TO RPG FANS, MAXIMIZING ITS BRAND IMPACT AT LAUNCH IN ORDER TO SECURE ITS LONG-TERM DEVELOPMENT POTENTIAL.
    THE CAMPAIGN DREW 32.9M IMPRESSIONS WITH JUST LESS THAN 422K MEDIA SPEND, GENERATING 137 PIECES OF PR COVERAGE, REACHING 6.7M VIEWS FOR AN ESTIMATED EARNED MEDIA VALUE OF OVER $200K. THE GAME'S COMMUNITY ON DISCORD QUICKLY GREW TO 20+K.
    WHILE THE INFLUENCE ACTIVATION RECEIVED OVER 1M IMPRESSIONS, 90% OF PARTICIPANTS SAY THE EVENT MADE THEM MORE LIKELY TO RECOMMEND THE GAME TO FRIENDS AND MADE THEM MORE INTERESTED IN PLAYING THE GAME.
  • URL 1 :
    https://youtu.be/SxhFvLocvk4
  • URL 2 :
    https://youtu.be/cME8srXXAog
  • URL 3 :
    https://youtu.be/n2BETIU2ri8