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  • SUB CATEGORY :
    PRODUCT DESIGN: INNOVATIVE & SUSTAINABLE DESIGN
  • COMPANY ENTERING :
    INNOCEAN, SEOUL
  • TITLE :
    HYDROGEN GARBAGE TRUCK
  • BRAND :
    HYUNDAI MOTOR GROUP
  • ADVERTISER :
    HYUNDAI MOTOR GROUP
  • AGENCY :
    INNOCEAN, SEOUL
  • CHIEF CREATIVE OFFICER :
    JUNG A KIM
  • CREATIVE DIRECTOR :
    NARI MOON
  • ART DIRECTOR :
    HA-YONG JUNG
  • COPYWRITER :
    DOYU YANG/SEUNG-HA RHEE
  • CREATIVE TECHNOLOGIST :
    HYE-DONG ROH/HO-NAM KIM
  • AGENCY PRODUCER :
    BAE-SUNG KIM
  • ACCOUNT DIRECTOR :
    CHUL YUM/IK-CHANG CHOI
  • ACCOUNT EXECUTIVE :
    YUNMI CHOI/MIN-CHONG KANG/JINWOO KIM
  • PLANNER :
    JINA SHIN
  • MEDIA PLANNER :
    JIYE YU
  • PR MANAGER :
    DONG-HYUN KIM/EUN-KYEONG CHANG
  • FILM PRODUCTION COMPANY :
    PLAN'IT, SEOUL/ELEMENT PICTURES, SEOUL
  • DIRECTOR :
    SUNG-BIN KIM
  • DIRECTOR OF PHOTOGRAPHY :
    CHANG-MO KU
  • EXECUTIVE PRODUCER :
    HYUNG-JOON PARK
  • FILM PRODUCER :
    JIN-KYU CHOI/JAE-WON MOON/MOON-JU JUNG
  • POST-PRODUCTION COMPANY :
    LOCUS, SEOUL
  • EDITOR :
    SEWON OH
  • SOUND PRODUCTION COMPANY :
    STONE SOUND WORKS, SEOUL
  • SOUND EXECUTIVE PRODUCER :
    SUNG-HWAN JUNG
  • SOUND PRODUCER :
    HEE-KOOK HEO
  • BACKGROUND OVERVIEW :
    We encounter garbage trucks daily. The problem is that the smoke, heat, and noise of garbage trucks are severely damaging the health of sanitation workers. In particular, the exhaust was the cause of the high risk of lung cancer for sanitation workers.

    Hydrogen Garbage Truck is zero-emission with minimal noise and heat emission, dramatically improving the work environment for sanitation workers. Particularly, the portable sink using water, the only by-product of the hydrogen car was the most necessary function for sanitation workers, who were unable to clean themselves during work.

    By solving the chronic problem of garbage trucks with hydrogen car technology, consumers could experience the advantages of hydrogen cars in their daily lives. As a result, our campaign showed how effective hydrogen technology can be when it is used where it is most needed and how eco-friendly hydrogen technology can make our lives better.