SUB CATEGORY :

PRODUCTION DESIGN

COMPANY ENTERING :

TOYOTA CONIQ PRO, INC., TOKYO

TITLE :

"60,000 BUBBLES WORTH OF ECOLOGICAL IMPACT”,
BUBBLE WRAP ART IN SHIBUYA

BRAND :

TOYOTA

ADVERTISER :

TOYOTA

AGENCY :

TOYOTA CONIQ PRO, INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

MITSUHIRO IWAMOTO

COPYWRITER :

MITSUHIRO IWAMOTO

DESIGNER :

SATOSHI TAJIMA

ACCOUNT DIRECTOR :

TADANORI TERADA

ACCOUNT EXECUTIVE :

SHUHEI NEGISHI

PLANNER :

MITSUHIRO IWAMOTO/EIJI ISHIDA/NOKI OKU/YUSUKE NISHIHARA

PR DIRECTOR :

TAKESHI MATSUBARA

PR AGENCY :

ANTIL INC., TOKYO

PR SPECIALIST :

NAOTO NAGAO

FILM PRODUCTION COMPANY :

C3FILM CO., LTD., TOKYO/SCENE, INC., TOKYO

DIRECTOR :

GORO USHIJIMA

CINEMATOGRAPHER :

MASATO SAITO

ASSISTANT DIRECTOR :

TATSUYA KAWABATA

EXECUTIVE PRODUCER :

GENTO TAMURA

:

PRODUCTION MANAGER :

KOSEI SHIMOKAWA/QI CHEN

ART ASSISTANT :

JUMPEI WAKITA/ANON HOMME/TSUBASA YATOME

POST-PRODUCTION COMPANY :

SCENE, INC., TOKYO

EDITOR :

FUMIKA ISHIHARA

SPECIAL EFFECTS COMPANY :

NOUVELLE VAGUE CO.,LTD, TOKYO/RELATION INC., TOKYO

ILLUSTRATOR :

AKIO NAKAMURA

ART DIRECTOR :

RYUNOSUKE TAKAHASHI

SOUND PRODUCTION COMPANY :

STUDIO TWINKLELAND, TOKYO

MIXER :

SHOICHI IRAKO

ENGLISH CONTEXT EXPLANATION :

Japanese people have a habit of crushing bubble wrapping materials because they “feel good”.
There is even a toy called "endless bubble crushing" that simulates the experience of crushing the bubbles.
By using this bubble wrapping material that are easily crushed, the project expresses the fact that we are destroying the ecosystem through our unintentional actions.
In japan, the young generation’s interest in automobiles is rapidly declining.
That is why we tried to interest even the younger audience with a project that is not typical of a car company.