• SUB CATEGORY :
    ANIMATION (IN-CAMERA OR DIGITAL)
  • COMPANY ENTERING :
    FINCH, SYDNEY
  • TITLE :
    G'DAY
  • BRAND :
    TOURISM AUSTRALIA
  • ADVERTISER :
    TOURISM AUSTRALIA
  • AGENCY :
    M&C SAATCHI, SYDNEY
  • CHIEF EXECUTIVE OFFICER :
    MANDIE VAN DER MERWE/AVISH GORDHAN
  • CHIEF STRATEGY OFFICER :
    EMILY TAYLOR
  • MANAGING DIRECTOR :
    MICHAEL MCEWAN/VANESSA BOUEYRES
  • CHIEF CREATIVE OFFICER :
    CAM BLACKLEY
  • GROUP CREATIVE DIRECTOR :
    ANDY FLEMMING
  • CREATIVE DIRECTOR :
    SAM DICKSON/CAMERON BELL/ROSITA RAWNSLEY-MASON/
    CHRIS CHEESEMAN
  • ASSOCIATE CREATIVE DIRECTOR :
    DAVID GOVIER
  • AGENCY PRODUCER :
    CHRISTINA WILMOT
  • HEAD OF BROADCAST :
    LOREN AUGUST
  • GROUP ACCOUNT DIRECTOR :
    NIKKI CHAPMAN
  • ACCOUNT DIRECTOR :
    BLADE GRIFFITHS
  • GROUP STRATEGY DIRECTOR :
    VANESSA GRAHAM
  • MEDIA AGENCY :
    UM, SYDNEY
  • PR AGENCY :
    POEM, SYDNEY/OGILVY PR, SYDNEY
  • FILM PRODUCTION COMPANY :
    FINCH, SYDNEY
  • MANAGING DIRECTOR :
    COREY ESSE
  • DIRECTOR :
    MICHAEL GRACEY
  • DIRECTOR OF PHOTOGRAPHY :
    MATT TOLL
  • EXECUTIVE PRODUCER :
    LOREN BRADLEY
  • FILM PRODUCER :
    VIVIENNE JASPERS
  • PRODUCTION MANAGER :
    DAISY BRAY
  • ANIMATION DIRECTOR :
    BRIAN ESTANISLAO
  • POST-PRODUCTION COMPANY :
    THE EDITORS, SYDNEY
  • EDITOR :
    RYAN BOUCHER
  • ASSISTANT EDITOR :
    HARRY LEAROYD
  • SPECIAL EFFECTS COMPANY :
    PLATIGE, WARSAW
  • SOUND PRODUCTION COMPANY :
    STARE CRAZY, SYDNEY
  • SOUND PRODUCER :
    AMY ANDERSEN/JONATHAN DREYFUS
  • MUSIC COMPOSER :
    AMY ANDERSEN/JONATHAN DREYFUS
  • ENGLISH SYNOPSIS :
    WHEN A CHARISMATIC TOY UNICORN WITH QUESTIONABLE MAGICAL ABILITIES (WILL ARNETT) IS ACCIDENTALLY DELIVERED TO THE WRONG GIFT SHOP IN A STRANGE COUNTRY, A FORGOTTEN KANGAROO SOUVENIR (ROSE BRYNE) SEIZES THE OPPORTUNITY TO BEFRIEND HIM AND ESCAPE HER DUSTY TOP SHELF TO SEE THE SIGHTS SHE’S ALWAYS DREAMT OF.

    FROM GUZZLING COFFEES IN MELBOURNE TO TRAVERSING KATHERINE GORGE IN AN AKUBRA, RUBY AND LOUIE’S TOUR OF AUSTRALIA IS A METICULOUSLY DESIGNED AND ANIMATED COMBINATION OF NARRATIVE AND SPECTACLE, LEADING ITS CHARACTERS TO DISCOVER A DIFFERENT KIND OF MAGIC; THAT OF A COUNTRY WHICH IS NO STRANGER TO TELLING GREAT STORIES.

    G’DAY IS A TIMELY TALE FOR WANDERERS, WAYFARERS AND DREAMERS; A CALL TO ADVENTURE FOR THOSE WHO ARE YEARNING FOR ONE, AND A REMINDER TO OTHERS THAT THERE ARE STILL EXTRAORDINARY MOMENTS TO BE SHARED IN - EVEN WHERE YOU MAY HAVE ALREADY LOOKED.
  • ENGLISH CONTEXT EXPLANATION :
    THE AUSTRALIAN TOURISM INDUSTRY HAS RARELY BEEN AS HINDERED AS IT WAS DURING THE COVID-19 PANDEMIC, MAKING G’DAY AN IMPORTANT RE-INVITATION FOR INTERNATIONAL TRAVELERS LOOKING FOR AN ADVENTURE. THE FILM BUILDS ITS FOUNDATION ON BOTH IMMEDIATELY RECOGNISABLE ASPECTS OF AUSTRALIA’S ENVIRONMENT AND CULTURE, BUT ALSO INJECTS THIS ETHOS INTO MORE NUANCED ELEMENTS OF CRAFT.

    EACH LOCATION FEATURED IS A CULTURALLY AND INDUSTRIALLY SIGNIFICANT PLACE THAT SPEAKS DEEPLY TO AUSTRALIA’S RICH HISTORY, AS WELL AS ITS VIBRANT AND ENVIRONMENTALLY DIVERSE LANDSCAPE.

    THE MUSIC FEATURED IN THE TVC IS A RE-INTERPRETATION OF THE CLASSIC AUSTRALIAN ANTHEM DOWN UNDER, BY UP-AND-COMING BAND KING STINGRAY, WHO SING IN BOTH ENGLISH AND YOLŊU MATHA - AN INDIGENOUS LANGUAGE FROM NORTH EAST ARNHEM LAND, NORTHERN TERRITORY.

    G’DAY ALSO FEATURES WORDS FROM AN INDIGENOUS ELDER IN THE PITJANTJATJARA LANGUAGE, USED COMMONLY IN THE REGION OF ALICE SPRINGS.