SUB CATEGORY :

CINEMATOGRAPHY

COMPANY ENTERING :

FINCH, SYDNEY

TITLE :

FEEL NEW

BRAND :

DESTINATION NSW

ADVERTISER :

DESTINATION NSW

AGENCY :

LEO BURNETT, SYDNEY

GENERAL MANAGER :

JAMES WALKER-SMITH

CHIEF CREATIVE OFFICER :

JASON WILLIAMS

EXECUTIVE CREATIVE DIRECTOR :

ANDY FERGUSON

CREATIVE DIRECTOR :

ADRIAN ELY/NIGEL CLARK

INTEGRATED PRODUCER :

LUCY APPLEYARD/MICHELLE BROWNE

DESIGN DIRECTOR :

JASON COOPER

HEAD OF PRODUCTION :

ADRIAN JUNG

GROUP BUSINESS DIRECTOR :

GEMMA COX

STRATEGY DIRECTOR :

ABBIE DUBIN-RHODIN

HEAD OF BRAND STRATEGY & INNOVATION :

DAN PANKRAZ

MEDIA AGENCY :

HAVAS MEDIA, SYDNEY

GROUP BUSINESS DIRECTOR :

CATHERINE EDGHILL

HEAD OF INTEGRATED STRATEGY & PLANNING :

NICK KAVANAGH

FILM PRODUCTION COMPANY :

FINCH, SYDNEY

MANAGING DIRECTOR :

COREY ESSE

DIRECTOR :

JARED CLAYTON

DIRECTOR OF PHOTOGRAPHY :

JAMES BROWN

EXECUTIVE PRODUCER :

LOREN BRADLEY

FILM PRODUCER :

CATHERINE ANDERSON

POST-PRODUCTION COMPANY :

ARC EDIT, SYDNEY/ATTICUS, SYDNEY

SPECIAL EFFECTS COMPANY :

ATTICUS, SYDNEY

SOUND PRODUCTION COMPANY :

SONG ZU, SYDNEY/MUSIC MILL, SYDNEY

ENGLISH SYNOPSIS :

‘FEEL’ IS A TEXTURAL JOURNEY THROUGH NSW, FOCUSING ON THE STORIES, SENSATIONS, AND PEOPLE THAT MAKE THE STATE WHAT IT IS. RATHER THAN A TRADITIONAL NARRATIVE WITH A SINGLE CHARACTER ARC, ‘FEEL’ INSTEAD MOVES ELEGANTLY ACROSS THE STATE, IMMERSING ITSELF IN A RANGE OF ACTIVITIES AND JOYS.

THE FILM LINKS THE DIVERSE OPPORTUNITIES TO SUBMERGE ONESELF IN CULTURE AND NATURE ACROSS NSW THROUGH HOW THEY FEEL; THE WAY THAT THEY PLAY ACROSS YOUR SKIN. MOVING FROM ANCIENT INDIGENOUS CULTURE AND PRACTICES, TO MODERN ART, TO THE SALT SPRAY OF NSW’S MANY BEACHES, IT’S SENSORY IMMERSION CRAFTED THROUGH ADAPTIVE AND SEAMLESS CINEMATOGRAPHY OVER A TWENTY-ONE DAY SHOOTING WINDOW.

THE RESULT IS A FILM THAT OPERATES ON THE LEVEL OF FEELING AND SENSATION, ALLOWING THE VIEWER TO HAVE AN IMMERSIVE EXPERIENCE IN THE EVER-EVOLVING NATURE OF NSW.