SUB CATEGORY :

DIRECTING

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

KAGUYA BY GUCCI

BRAND :

THE BAMBOO HANDLE BAGS

ADVERTISER :

KERING S.A. (GUCCI)

AGENCY :

(TSUZUKU), TOKYO/DENTSU INC., TOKYO

CREATIVE DIRECTOR :

TOSHIHIKO TANABE

ART DIRECTOR :

TOSHIHIKO TANABE/URARA MANO

COPYWRITER :

TOSHIHIKO TANABE/MAKOTO NAGAHISA

EXECUTIVE PRODUCER :

YASUO SUZUKI

PLANNER :

TOSHIHIKO TANABE/MAKOTO NAGAHISA

FILM DIRECTOR :

MAKOTO NAGAHISA

MEDIA AGENCY :

DENTSU INC., TOKYO

MEDIA PLANNING DIRECTOR :

TOSHIHIKO TANABE/MAKOTO NAGAHISA

PR AGENCY :

(TSUZUKU), TOKYO

PR DIRECTOR :

TOSHIHIKO TANABE/MAKOTO NAGAHISA

FILM PRODUCTION COMPANY :

GHOSTITCH, TOKYO/GEEKPICTURES. INC., TOKYO

DIRECTOR :

MAKOTO NAGAHISA

DIRECTOR OF PHOTOGRAPHY :

HIROAKI TAKEDA

ASSISTANT DIRECTOR :

TOMOHIRO FURUTA

FILM PRODUCER :

YASUO SUZUKI

PRODUCTION MANAGER :

TAKUJI KOBAYASHI

PRODUCTION DESIGNER :

ENZO/REIKO GOTO

LIGHTING :

YUKI MAESHIMA

CASTING :

MOYU TOMIOKA

HAIR & MAKE-UP :

KENICHI/YUMI ENDO

STYLIST :

KOJI OYAMADA

ARTIST :

MAKOTO EGASHIRA

POST-PRODUCTION COMPANY :

GHOSTITCH, TOKYO/GEEKPICTURES. INC., TOKYO

EDITOR :

SHUNICHI SONE

COLORIST :

HISASHI NEMOTO

FLAME ARTIST :

YOKO IZUMI

SOUND DESIGNER :

JUNNOSUKE OKITA

GRAPHIC DESIGNER :

URARA MANO

SPECIAL EFFECTS COMPANY :

MARK INC., TOKYO

SPECIAL EFFECTS :

YUJI TANAKA

CG DIRECTOR :

TOMOHIRO FUTASE

CG DESIGNER :

DAISUKE UKISHITA

SOUND PRODUCTION COMPANY :

ATAK, TOKYO/OKIDESIGN INC., CHIBA

SOUND DESIGNER :

JUNNOSUKE OKITA

MUSIC DIRECTOR :

KEIICHIRO SHIBUYA

MUSIC COMPOSER :

KEIICHIRO SHIBUYA

ENGLISH SYNOPSIS :

A SHORT FILM BY GUCCI THAT IS BASED ON ONE OF THE OLDEST TALES IN JAPAN, "THE TALE OF THE BAMBOO CUTTER" BUT CHANGES THE SETTING INTO A NEON-GLITTERING MODERN CITY OF TOKYO. A LONELY WOMAN MEETS KAGUYA, A PRINCESS FROM THE MOON. KAGUYA-HIME IS DESTINED TO RETURN TO THE MOON AT DAWN. IN JUST ONE NIGHT, THEY FIND A SPIRITUAL CONNECTION, AN ATTRACTION THEY HAVE NEVER FELT BEFORE. AS DAWN COMES CLOSE, THEY END UP ON TOP OF THE TOKYO TOWER. WILL THEY BE ABLE TO RESIST FATE AND CHANGE DESTINY? WHEN THE MORNING COMES, THE ONLY REMINDER OF THE NIGHT IS A BAMBOO BAG THAT IS LEFT IN THE BAMBOO GROVE.

ENGLISH CONTEXT EXPLANATION :

GUCCI'S ICONIC BAMBOO HANDLE BAG DEBUTED IN 1947 USING JAPANESE BAMBOO ROTOTS FOR THEIR HANDLES. COMPETITION WITH OTHER LUXUARY BRANDS HAS INTENSIFIED AND GUCCI NEEDED A WAY TO CREATE A STRONGER RELEVANCE WITH THE JAPANESE AUDIENCE BY TAPPING INTO JAPANESE CULTURE. "THE TALE OF THE BAMBOO" IS A STORY THAT EVERYONE KNOWS FROM ANCIENT TIMES IN JAPAN. THE FILM WAS LAUNCHED AS THE FIRST FILM CREATED 100% BY JAPANESE CREATIVE STAFF AND WAS LAUNCHED ON GUCCI'S GLOBAL PLATFORM.