SUB CATEGORY :

OVERALL AESTHETIC DESIGN

COMPANY ENTERING :

LEO BURNETT TAIWAN, TAIPEI

TITLE :

DONATION WALLPAPER

BRAND :

MCDONALD'S

ADVERTISER :

MCDONALD'S PROSPECT HOSPITALITY

AGENCY :

LEO BURNETT TAIWAN, TAIPEI

CHIEF EXECUTIVE OFFICER :

KEVIN YANG

MANAGING DIRECTOR :

LINUS JEN

CHIEF CREATIVE OFFICER :

NATALIE LAM/KEVIN YANG

EXECUTIVE CREATIVE DIRECTOR :

JIN YANG

CREATIVE DIRECTOR :

PARRIS CHOU

HEAD OF CREATIVE EXCELLENCE :

JASON WILLIAMS (PUBLICIS GROUPE APAC & MEA)

HEAD OF CREATIVE TECHNOLOGY :

LAURENT THEVENET (PUBLICIS GROUPE APAC & MEA)

ART DIRECTOR :

KENJI HO

COPYWRITER :

JIN YANG/PARRIS CHOU/DAVID DW HUANG

AGENCY PRODUCER :

EVANS KAO

CLIENT SERVICE DIRECTOR :

RUBY SHEN

ACCOUNT DIRECTOR :

BETTY YANG/NICOLE CH LIN/SHINY YANG

ACCOUNT EXECUTIVE :

PENNY CP WANG

STRATEGIC PLANNING DIRECTOR :

ROGER HONG

STRATEGIC PLANNER :

LILY LH KUO

MEDIA AGENCY :

STARCOM, TAIPEI

PR AGENCY :

MSL TAIWAN, TAIPEI

FILM PRODUCTION COMPANY :

MILK N HONEY FILMS, TAIPEI

ENGLISH CONTEXT EXPLANATION :

DONATING THE RECEIPTS IS A UNIQUE CHARITY CULTURE IN TAIWAN AS IT IS THE ONLY COUNTRY IN THE WORLD WHERE RECEIPTS ALSO WORK AS LOTTERY TICKETS. MOST GEN Z MEMBERS ARE HAPPY TO DONATE FOR CHARITY; HOWEVER, THE RISE OF DIGITAL PAYMENT PUTS PHYSICAL RECEIPTS OUT OF SIGHT AND THEREFORE OUT OF THEIR MIND. TO SOLVE THE PROBLEM, MCDONALD’S DEVELOPED A BRAND NEW DONATION MODEL THROUGH A TINY CHANGE. INTRODUCING DONATION WALLPAPERS WITH A BAR CODE; WHEN SCANNED AT THE CASHIER, RECEIPT DONATION IS MADE INSTANTLY TO RMHC.

URL :

https://campaign.mcdonalds.com.tw/202211gn_littletinygreatness_activation/