| About THE CUP |
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| Founded by ADFEST(www.ADFEST.com), FIAP of Ibero-America ( www.FIAPonline.net ), Golden Drum of Eastern Europe (www.goldendrum.com) and Michael Conrad as its Honorary Chairman, The CUP is grounded in the principle value that each region embodies different culture and values which are reflected in their communication. These values; nonetheless, can transcend across different cultures and thus should be valued accordingly. From the first year onwards the ADC*E, Art Director’s Club of Europe(www.adceurope.org), is also a member. |
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| GENIUS LOCI |
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| The spirit of The CUP can be captured by the belief of Genius Loci. A genius loci or a Geist des Ortes is a spirit of the place from the Roman mythology. It is a friendly ghost safeguarding the integrity of the locale's character. Genius loci is not cosmopolitan or provincial, it is simply a precise and refined sense for the language of a place. |
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| THE CUP AWARDS |
| Judging System |
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Basic principle of this new advertising competition is that winners from the participating regional festival gain exclusive right to enter into
THE CUP, where all entries are judged by the highest level international juries. |
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| Groups & Categories |
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| Entries compete in 3 groups: |
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Best of Product & Services |
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Best of Media |
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Best of Admaking |
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| THE CUP 2012 |
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| The Creative Summit & Awards Ceremony for THE CUP 2012 will be held on 8 March 2013 in Istanbul,turkey. |
| For more information, please visit THE CUP official website at www.thecupawards.com |
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