| FESTIVAL |
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What is ADFEST?
The Asia Pacific Advertising Festival (ADFEST) is an advertising festival celebrating creativity in the Asia Pacific region. Not only does the festival recognize and award creative excellence, it is more importantly a forum and platform for learning and meeting other professional in the industry. It is the ideal place to engage, interact, and exchange views in a relaxed atmosphere. |
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Why "Fast Forward"?
With the exponential growth of new channels and free market forces in Asia Pacific, creative executives of the future must be action-driven and forward-looking. We live in an era of constant transformation and Asia Pacific’s time is now!
In 2012, the new theme for ADFEST will be “Fast Forward”, embracing the relentless pace of change that is transforming our region and the world.
Delegates will stimulate their creativity and gain the skills and knowledge they need to thrive in a world characterized by constant change. They will learn to create ideas that spread globally with the click of a button.
ADFEST 2012 is an opportunity to equip yourself with the skills you need to master and adopt new technologies without losing that creative spark. It’s about embracing the future, riding the rollercoaster of excitement to take the fast-track to success and creating ideas that will be shared and exchanged faster and further than ever before.
Fast Forward 2012 - hold on to your seats, it will be a great ride! |
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When & Where is it?
ADFEST is an annual event held in March. First held in Changmai in 1998, ADFEST then moved to Pattaya Exhibition and Convention Hall at Royal Cliff Hotels Group, Pattaya, Thailand for the next 11 years.
Due to the political situation in Bangkok during March-May 2010, ADFEST 2010 was cancelled and only the judging for the Lotus awards was held in Tokyo in July 2010.
The 14th Asia Pacific Advertising Festival, ADFEST 2011, was held during 17-19 March 2011 at Movenpick Resort & Spa.
The 15th Asia Pacific Advertising Festival, ADFEST 2012, will be held during 18-20 March 2012 at Royal Cliff Hotels Group, Pattaya, Thailand. |
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How far is Pattaya from Bangkok?
Pattaya is roughly 160 km. from Bangkok. It takes roughly 1.5 - 2 hrs. to get there from Bangkok. Admittedly, traffic in Thailand can be a little hard to predict. |
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How do I get there?
You can book your transportation to Pattaya through our official service provider, SP Limousine, by clicking “Transportation” under the “Delegates” tab. |
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| DELEGATE REGISTRATION |
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When does delegate registration desk open?
From Saturday 17 March through Tuesday 20 March 2012 from 08:00-18:00 hours. |
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How can I get the Delegate Pass?
If you are a registered delegate, upon arrival at Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group, please proceed to the ADFEST Registration Counter and present your Confirmation letter to collect your badge. You can pick up your festival kit at Counter A on the 2nd floor.
If you have not registered as a delegate, proceed to the On-Site Registration Counter. For on-site registration, you can pay in cash or credit card. |
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How much is the delegate registration fee?
Delegate Registration: 22,000 baht per person
Young Creative Registration: 15,500 baht per person
Note:: Delegates must be under 30 years of age at ADFEST 2012 (born after 18 March 1982). Proof of Date of Birth must be provided.
Student Registration: 12,000 baht per person
Note:: Delegates must be a full-time student at an academic institution. Proof of enrollment must be provided. |
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Is there a 1-day, 2-day, or pass for the award ceremony only?
No, there is only a full 3-day festival pass. |
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What is included in a delegate pass?
A delegate pass entitles you to all functions held by ADFEST including: |
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Welcome Party |
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All speaking sessions |
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All award presentations |
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Coffee breaks |
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Three lunches |
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After party |
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Festival Kit |
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How do I register?
To register as a delegate, go to the “DELEGATES” tab, click on “Online Registration”, and complete the required information. You will receive an automated reference number.
After you have submitted your payment, you will be given a delegate number for which you should bring with you to pick up your delegate pass at the registration desk on-site. |
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Is there a bundle fee package?
No, ADFEST does not offer any package discount for group. You will need to register all delegates individually. |
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If I cannot come in the last minute, is my delegate pass refundable or transferrable?
Cancellations made by 15th February 2012 are entitled to 50 % refund. Any cancellations thereafter are NOT refundable. However, delegate registrations are transferable. |
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Is there a special discount for young creatives?
Yes, ADFEST now offers a Young Creative delegate package at 15,500 baht. Delegate must be under 30 years of age and must provide proof of Date of Birth (18 March 1982 or after) to register for the Young Creative rate. |
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Is there a special discount for student?
Yes, ADFEST now offers a delegate package for students of 12,000 baht. Eligible students must be currently enrolled in an institution and must provide proof including letter from the institution, and student ID containing details of graduation date. |
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| CATEGORIES |
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Where can I obtain information on categories?
You can view and download the Categories for all the Lotuses by clicking "Categories" under "ENTRIES". |
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Are there new Lotus categories for ADFEST 2012?
Yes, ADFEST is proud to introduce its newest Lotus Award line-up, the Effective Lotus. Sub-categories details are included in the ADFEST 2012 categories document.
Lotus Roots, first introduced in 2009 on a nomination basis by the juries of each panel, will be entered on an entry basis like other Lotus Award categories. In addition to the entry materials, entrants will also be required to submit an explanation why the work embodies local culture relevance. |
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What is Lotus Roots?
Lotus Roots recognizes and rewards the essence and uniqueness of any local culture. It is awarded to works which strongly reflect elements whether through lifestyles, customs, beliefs, or other aspects of a culture. |
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| ENTRIES |
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I would like to submit entries to ADFEST 2012, how can I do so?
ADFEST 2012 Call for Entries is now open until Friday 6th January 2012. To submit entries, please go to the “ENTRIES” tab and click on the “Online Submission” |
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How much are the entry fees?
FILM LOTUS, RADIO LOTUS, PRESS LOTUS, PRINT CRAFT LOTUS, and FILM CRAFT LOTUS
Single: 8,000 baht
Campaign: 9,700 baht
* Campaigns are limited to 4 works per campaign. Additional campaign entries will be charged 1,900 baht per additional entry. |
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OUTDOOR LOTUS
Single: 8,000 baht
Set of Execution: 9,700 baht
Campaign: 9,700 baht
* Campaigns are limited to 4 works per campaign. Additional campaign entries will be charged 1,900 baht per additional entry. |
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CYBER LOTUS, DIRECT LOTUS, DESIGN LOTUS, NEW DIRECTOR LOTUS, and PROMO LOTUS
Per entry: 8,000 baht
* Except ND06: Film School 4,000 baht
* Except ND05: Short Films for ADFEST 2012 by the Fabulous Four has no entry fee |
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360 LOTUS, INNOVA LOTUS, LOTUS ROOTS & EFFECTIVE LOTUS
Per entry: 13,800 |
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For which Lotus categories do I need to submit the entry details online?
You need to enter the entry details of ALL Lotus categories online. After completing the details, the entry will be assigned an entry number. You must attach the entry form along with your physical entry. |
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For which Lotus categories can I submit digital entries online?
You may upload your entries directly through the online submission system under "ENTRIES" for the following Lotus categories: |
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Film Lotus |
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Radio Lotus |
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Film Craft Lotus |
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New Director Lotus |
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Why can't I submit any details or upload digital entries for ND05: Short Films for ADFEST 2012 by the Fabulous Four of the New Director Lotus.
Submissions for this category cannot be done online. Interested new directors and assistant director must submit a script (in word document format) for a 3-5-minute short film under the ADFEST 2012 theme, “FAST FORWARD” by 31st December 2011. A filled in and signed the script submission form must also be submitted along with the script. The form is downloadable from “Entry Submission” in “CALL FOR ENTRIES”. Both the script and the form must be sent to Nat, at nat@ADFEST.com.
The Fabulous Four will be selected by the Film Craft & New Director jury panel and notified by ADFEST by end of January 2012 to produce the short films. For more information on eligibility and procedure, please download the PDF of the Rules & Regulations for Production from “CALL FOR ENTRIES” or contact Nat for more details. |
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I have changed my mind and want to withdraw my entry, can I get a refund?
No. One the payment has been made and the entry has been processed, you can withdraw your entry, but the payment is not refundable. |
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I need to revise some credits for my entry, can I do so?
Yes, you can inform Nat at nat@ADFEST.com if you want to revise an entry's credits. However, credits can only be changed up to 4 weeks prior to judging. After that, credits will remain as entered by the entrant. |
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| SPONSORS |
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I've never been to ADFEST but I'm interested in sponsorship opportunities. Who do I contact?
For information on our sponsorship package, please click on the "SPONSORS" tab to download our packages.
For more details, please contact Antony Chow at antony@ADFEST.com or Oy at oy@ADFEST.com. |
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| PRESS |
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Can I get a press pass? Who do I contact and what do I have to do?
To receive a press pass, you must first be an accredited member of the press. To do so, you must fill in the Press Accreditation Form and submit the listed supplemental materials. You can download the form from the “PRESS” tab or contact Zine at zine@ADFEST.com for more information. |
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I would like to have more information and press releases from ADFEST. Who do I contact?
You can contact: |
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| YOUNG LOTUS WORKSHOP |
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Who is eligible to become a Young Lotus?
Young creatives under the age of 30 are eligible to participate in the Young Lotus Workshop. However, interested participants must contact the official local representative in each location and go through a selection procedure. |
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I'm interested in taking part in the Young Lotus, how do I go about it?
Young Lotus teams are sent by local representatives of ADFEST. Currently, ADFEST has 16 associations in the following markets:
You can contact your local association directly if you are interested or contact Aor at aor@ADFEST.com if you have any questions. |
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What are the selection criteria in selecting the 2 representatives from each market to become a Young Lotus?
Each local representative has its own selection procedure, but each ensures fairness and transparency in their selection process. |
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| THE CUP |
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What is THE CUP?
The InterContinental Advertising Cup, or more affectionately known as THE CUP, is founded in 2007 by three of the world’s most recognized regional advertising festivals: ADFEST (Asia Pacific); FIAP (Ibero America); Golden Drum (Eastern Europe). The Art Directors Club of Europe (ADC*E) is also a participating festival.
THE CUP was conceived by Michael Conrad, President of the Berlin School of Creative Leadership and former Chief Creative Officer of Leo Burnett Worldwide. |
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When & where is it?
Unlike ADFEST, THE CUP is not held in a permanent venue. The 1st InterContinental Advertising Cup was held in Valencia, Spain in 2007, while THE CUP 2008 was in Bled, Slovenia, THE CUP 2009 was held in Sarajevo, and THE CUP 2010 was held in Istanbul. THE CUP 2011 will be held during 26-27 January at the Ritz-Carlton, Istanbul, Turkey
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How do I enter THE CUP?
THE CUP cannot be entered by entrants, but only through each festival. Only previous year's winners are eligible to be entered by each regional festival on the entrant’s behalf. This ensures that only the best works from each region are eligible to enter, making the competition very intense and the standard exceptionally high. |
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Who are the juries?
THE CUP Jury Panel features the world’s most renowned creative executives. To view all the juries, please visit www.thecupawards.com. |
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What makes THE CUP different from other advertising awards?
1) THE CUP’s tagline is ‘genius loci’, which means ‘the local spirit of a place’. In other words, THE CUP celebrates advertising campaigns that reflect local culture in favor of homogenized ‘Western’ ideas. |
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Best of Products & Services: works are judged according to market sector, not media. A print, TV and cyber advertisement for a car will compete in the same category. |
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Best of Media: works of the same media compete regardless of their products or services. |
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Best of Ad Making: works eligible to enter these categories must be nominated by the juries. |
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| 3) THE CUP Awards are judged by the crème de la crème of the advertising world, with each festival sending in juries to ensure cultural diversity is truly appreciated and celebrated. |
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How do I find out more about THE CUP?
For more information or to view all THE CUP 2011 Winners, please visit THE CUP’s official website at www.thecupawards.com or subscribe to ADFESTbuzz for the latest updates at www.ADFEST.com |
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