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What is ADFEST?
ADFEST is an advertising festival celebrating creativity in the Asia & Pacific region since 1998. For the first time in 2013, ADFEST will also include entries from the Middle East. Not only does ADFEST recognize and award creative excellence, it is more importantly a forum and platform for learning and meeting other professional in the industry. It is the ideal place to engage, interact, and exchange views in a relaxed atmosphere. |
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Why "Connect the Dots"?
ADFEST 2013, under the theme, “Connect the Dots”, invites you to be at one with the universe. Know your territory locally, regionally, globally, inside and out. Understand how to communicate and influence the real consumer power of today!
Socialise. Like. Chat. Engage. Advocate. Sell.
A lot is expected of marketing communications in today’s world. The task is no longer simple. Media, people and brands are connected in new, multi-branched networks. A clear strategy is the key to success.
“Connect the Dots” aims to link and converge strategic knowledge, tools and experiences with creative innovation and ideas into one massive three-day creative festival that will help you think, connect and socialise with over 1,000 creative people to prepare for the demands of today’s marketing communications challenges.
ADFEST 2013 will provide you with the tools and knowledge that you can absorb to become one with networked communications.
Connect the Dots at ADFEST 2013 – The answer is out there!
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When & Where is it?
First held in Chiangmai in 1998, ADFEST then moved to Pattaya Exhibition and Convention Hall at Royal Cliff Hotels Group, Pattaya, Thailand for the next years; with the exception of ADFEST 2010 which was cancelled due to the political situation in Thailand and only the judging was held in Tokyo, and ADFEST 2011 which was held at the Movenpick Resort & Spa.
ADFEST 2013, will be held during 17-19 March 2013 at Royal Cliff Hotels Group, Pattaya, Thailand.
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How far is Pattaya from Bangkok?
Pattaya is roughly 160 km. from Bangkok and takes roughly 1.5 - 2 hrs. to get there by car. Admittedly, traffic in Thailand can be a little hard to predict. |
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How do I get there?
You can book your transportation to Pattaya through our official service provider, SP Limousine, by clicking “Transportation” under the “Delegates” tab. |
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| DELEGATE REGISTRATION |
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When does delegate registration desk open?
From Saturday 16 March through Tuesday 19 March 2013 from 08:00-18:00 hours. |
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How can I get the Delegate Pass?
If you are a registered delegate, upon arrival at Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group, please proceed to the ADFEST Registration Counter and present your Confirmation letter to collect your badge. You can pick up your festival kit at Festival Kit Counter on the 2nd floor located right opposite the escalator.
If you have not registered as a delegate, proceed to the On-Site Registration Counter. For on-site registration, you can pay in cash or credit card. |
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| How can I get the Delegate Pass? |
| Delegate Registration: |
22,000 baht per person |
| Young Creative Registration: |
15,500 baht per person |
| Note: Delegates must be 28 years of age or younger (i.e. born after 19th March 1984). Proof of Date of Birth must be provided. |
| Student Registration: |
12,000 baht per person |
| Note: Delegates must be a full-time student at an academic institution. Proof of enrollment must be provided. |
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Are there 1-day and 2-day passes?
No, there is only a full 3-day festival pass. |
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What is included in a delegate pass?
A delegate pass entitles you to all functions held by ADFEST including: |
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Welcome Party |
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Speaker sessions |
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Award presentations |
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Coffee breaks |
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Three lunches |
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After party |
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Festival Kit |
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How do I register?
To register as a delegate, go to the “DELEGATES” tab, click on “Delegate Registration”, and complete the required information. You will receive an automated reference number.
After you have submitted your payment, you will be given a delegate number for which you should bring with you to pick up your delegate pass at the registration desk on-site. |
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Is there a bundle fee package?
No, ADFEST does not offer any package discount for group. You will need to register all delegates individually. |
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If I cannot come in the last minute, is my delegate pass refundable or transferrable?
Cancellations made by 15th February 2013 are entitled to 50 % refund. Any cancellations thereafter are NOT refundable. However, delegate registrations are transferable.Inquiries on cancellations or name changes must be sent to Noi at Noi@ADFEST.com. |
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Is there a special discount for young creatives?
Yes, ADFEST now offers a Young Creative delegate package at 15,500 baht. Delegate must be 28 years of age or younger (i.e. born after 19th March 1984) and must provide proof of Date of Birth to register for the Young Creative rate. |
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Is there a special discount for student?
Yes, ADFEST now offers a delegate package for students of 12,000 baht. Eligible students must be currently enrolled in an institution and must provide proof including letter from the institution, and student ID containing details of graduation date. |
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| CATEGORIES |
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Where can I obtain information on categories?
You can view and download the Categories by clicking “Categories” under each Lotus award in the “ENTRIES” tab. |
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There are new Lotus categories for ADFEST 2013?
Yes, ADFEST is proud to introduce its newest Lotus Award line-up: the Mobile Lotus and Effective Lotus. Sub-categories details are included in the Categories document for each Lotus. |
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| ENTRIES |
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I would like to submit entries to ADFEST 2013, how can I do so?
ADFEST 2013 Call for Entries is now open until Friday 18th January 2013. The deadline for the remote categories which are the sub-categories F23-F25 from Film, Radio, Interactive, Mobile, Integrated & INNOVA is Friday 4th January 2013
For the regular categories, the deadline is Friday 18th January 2013.
To submit entries, please go to the “ENTRIES” tab and click on the “Online Submission”
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| How much are the entry fees? |
| ALL LOTUS except ND05 & ND06 from New Director Lotus, Integrated Lotus, INNOVA Lotus, Lotus Roots & Effective Lotus |
| Entry: |
9,000.00 |
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| NEW DIRECTOR LOTUS |
| ND05: Short Films for ADFEST 2013 by the Fabulous Four |
No Entry Fee |
| ND06: Film School |
4,500.00 |
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| Sub-category: Lotus Roots in all categories, Integrated Lotus, INNOVA Lotus & Effective Lotus |
| Entry: |
15,000.00 |
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For which Lotus categories do I need to submit the entry details online?
You need to enter the entry details of ALL Lotus categories online. After completing the details, the entry will be assigned an entry number. You must attach the entry form along with your physical entry. |
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For which Lotus categories can I submit digital entries online?
You may upload your entries directly through the online submission system under “ENTRIES” for the following Lotus categories: |
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Film Lotus |
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Radio Lotus |
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Interactive Lotus |
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Mobile Lotus |
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Film Craft Lotus |
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New Director Lotus |
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Integrated Lotus |
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INNOVA Lotus |
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Why can't I submit any details or upload digital entries for ND05: Short Films for ADFEST 2013 by the Fabulous Four of the New Director Lotus.
Submissions for this category cannot be done online. Interested new directors and assistant director must submit a script (in word document format) for a 3-5-minute short film under the ADFEST 2013 theme, “Connect the Dots” by Friday 4th January 2013. A filled in and signed the script submission form must also be submitted along with the script. The form is downloadable from “Entries” in “FABULOUS FOUR”. Both the script and the form must be sent to Nat, at Nat@ADFEST.com.
The Fabulous Four will be selected by the Film Craft & New Director jury panel and notified by ADFEST by end of January 2013 to produce the short films. For more information on eligibility and procedure, please download the PDF of the Rules & Regulations for Production from “CALL FOR ENTRIES” or contact Nat for more details. |
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I have changed my mind and want to withdraw my entry, can I get a refund?
No. Once the payment has been made and the entry has been processed, you can withdraw your entry, but the payment is not refundable. |
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I need to revise some credits for my entry, can I do so?
Yes, you can inform Nat at Nat@ADFEST.com if you want to revise an entry’s credits. However, credits can only be changed until Friday 15th February 2013. After that, credits will remain as entered by the entrant. |
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| SPONSORS |
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I've never been to ADFEST but I'm interested in sponsorship opportunities. Who do I contact?
For information on our sponsorship packages, please click on the “
SPONSORS & PARTNERS
” tab to download our packages.
For more details, please contact Antony Chow at antony@ADFEST.com or Bic at bic@ADFEST.com. |
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| PRESS |
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Can I get a press pass? Who do I contact and what do I have to do?
To receive a press pass, you must first be an accredited member of the press. To do so, you must fill in the Press Accreditation Form and submit the listed supplemental materials. You can download the form from the “PRESS” tab or contact Meen at meen@ADFEST.com for more information. |
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I would like to have more information and press releases from ADFEST. Who do I contact?
You can contact: |
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| YOUNG LOTUS CREATIVE WORKSHOP |
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Who is eligible to become a Young Lotus?
Young Creatives must be 28 years of age or younger (i.e. born after 19th March 1984) are eligible to participate in the Young Lotus Creative Workshop. However, interested participants must contact the official local representative in each location and go through a selection procedure. |
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I’m interested in taking part in the Young Lotus Creative Workshop, how do I go about it?
Young Lotus Creative teams are sent by local representatives of ADFEST. Currently, ADFEST has 16 representatives in the following markets:
You can contact your local representative directly if you are interested or contact Aor at aor@ADFEST.com if you have any questions. |
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What are the selection criteria in selecting the 2 representatives from each market to become a Young Lotus Creative?
Each local representative has its own selection procedure, but each ensures fairness and transparency in their selection process. |
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| THE CUP |
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What is THE CUP?
The InterContinental Advertising Cup, or more affectionately known as THE CUP, is founded in 2007 by three of the world’s most recognized regional advertising festivals: ADFEST (Asia Pacific & from 2013, includes the Middle East); FIAP (Ibero America); Golden Drum (Eastern Europe). The Art Directors Club of Europe (ADC*E) is also a participating festival.
THE CUP was conceived by Michael Conrad, President of the Berlin School of Creative Leadership and former Chief Creative Officer of
Leo Burnett Worldwide. |
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When & where is it?
Unlike ADFEST, THE CUP is not held in a permanent venue. The 1st InterContinental Advertising Cup was held in Valencia, Spain in 2007, while THE CUP 2008 was in Bled, Slovenia, THE CUP 2009 was held in Sarajevo, and THE CUP 2010 & 2011 was held in Istanbul.THE CUP 2012 will also be held in Istanbul on 7 March 2013. |
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How do I enter THE CUP?
THE CUP cannot be entered by entrants, but only through each festival. Only winners are eligible to be entered by each regional festival. This ensures that only the best works from each region are eligible to enter, making the competition very intense and the standard exceptionally high. |
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Who are the juries?
THE CUP Jury Panel features the world’s most renowned creative executives. To view all the juries, please visit www.thecupawards.com. |
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What makes THE CUP different from other advertising awards?
1)THE CUP’s tagline is ‘genius loci’, which means ‘the local spirit of a place’. In other words, THE CUP celebrates advertising campaigns that reflect local culture in favor of homogenized ‘Western’ ideas. |
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Best of Products & Services: works are judged according to market sector, not media. A print, TV and cyber advertisement for a car will compete in the same category. |
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Best of Media: works of the same media compete regardless of their products or services. |
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Best of Ad Making: works eligible to enter these categories must be nominated by the juries. |
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| 3)THE CUP Awards are judged by the crème de la crème of the advertising world, with each festival sending in juries to ensure cultural diversity is truly appreciated and celebrated. |
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How do I find out more about THE CUP?
For more information, please visit THE CUP’s official website at www.thecupawards.com or subscribe to ADFESTbuzz for the latest updates at www.ADFEST.com |
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