•Only one party
may enter a particular work into a given sub-category. It must be agreed in
advance between the parties concerned. If a work is entered twice in the same sub-category,
ADFEST will accept the first entry submitted.
•Each advertisement constitutes
one entry. Advertisement which forms a campaign will be entered and paid
for as single entries, e.g. 3 ads which form a campaign must be entered and
paid for as 3 separate entries, but can be shown consecutively. Individual
teaser ads are not eligible.
requires at least one form of proof of authenticity for each entry submission:
Category (F01-F20): Original Media Schedule from Media Agency
•For Other Film
Category (F21-F29): Original Client Endorsement Letter in Client's letterhead
Roots (LRF): either Original Media Schedule from Media Agency or Original Client
Endorsement Letter in Client's letterhead
reserves the right to disqualify entries that fail to provide required documentations.
that have been run purely to make them eligible for competition will be disqualified
and the submitting organization may be banned from ADFEST competitions for a
period of 3 years.
Organizer reserves the right to move entries to more appropriate Lotus category
which might offend national or religious sentiments or public taste will not be
reserves the right to disqualify inappropriate and offensive entries.
Organizer reserves the right to disqualify an entry if full payment is not made
before judging commences.
•No refund will
be given for wrong entries, withdrawn entries or disqualified entries.
•Entry credits CANNOT
be revised afterFriday
submissions to ADFEST are open to companies involved in advertising and
communications throughout Asia and the Pacific,including
Australia, New Zealand, and the Middle East.
Note: The agency
must be based in the region regardless of where the entry was aired. Works
created for clients in the region, but by agencies based elsewhere are not
•Entries in the
Broadcast Category (F01-F20) must be aired on the TV/Cinema medium. Commercials/viral
broadcasted specifically for screening on the Internet, any film commercial
used interactive on screen and other film content for any other screens must be
entered in the Other Film Category in Film Lotus (F21-29) or Best Use of Interactive
Video under Interactive Lotus (IT09).
advertising must be designed for public exposure.
advertising must have been commercially launched, or be part of a continued
campaign between 1st December 2014 and 31st December 2015.
have entered ADFEST in the past years are not eligible.
advertising must be versions as broadcasted on the medium. Director's cuts are
advertising must have been made within the context of a paying contract with
the client, except for F20: Public Services& Cause Appeals
be made without the prior permission of the advertiser/owner of the rights of
the commercial or advertisement.
have infringed any of its country of origin's voluntary or regulatory codes of
practice are not eligible.
It is the responsibility
of the entrant to withdraw such work immediately should an infringement arise.
will be done by a panel of industry experts and the procedure overview is as
first shortlisted after the juries' votes are tallied from the 1st
•Finalists are voted
through discussion of each shortlist.
voted from each finalist in a discussion round.
of the Juries in all matters related to the awarding of medals will be final
Interest Voting: At all stages of judging, a jury may not
vote or be involved in any discussion on entries submitted by his/her company
in his/her own city or on entries submitted by an overseas office for which
he/she worked during the time the entries were produced.
Awarding the Lotus Winners
will make the final decision on the allocation of Gold, Silver and Bronze Lotus
•If they feel
none of the works in a sub-category is a Lotus winner, the juries may not award
any Lotus winner in that sub-category.
group single entries constituting the same campaign into a campaign entry, if
they see fit, and awards one Lotus award for the campaign.
•Only ONE Gold
can be awarded per each sub-category.
•A maximum of
THREE Lotuses can be awarded in a given sub-category.
•The Grande of
Lotus Award will be selected from all the Gold winners that are NOT Public
Services and Cause Appeals works, which will compete for the Grande for Humanity.
ADFEST Organizer reserves the right to determine the entries eligible to
compete in the Grande for Humanity including, but not limited to anti-smoking,
anti-drugs & other addictions, anti-drunk-driving, road & public safety
awareness, health & hygiene awareness, political & religious messages,
unions & associations, environmental awareness, government & forces
recruitment, state education, racial, ethnic & disability awareness, gender
equality, charities, volunteers & donation appeals, NGOs, foundations,
associations, unions, animal rights, environmental awareness, human rights
works. Such works do not have to be by or for Public Services
organizations or NGOs, but the main determinant of its eligibility lies in the
messages or causes of the work itself.
If there is only One Gold
Lotus awarded, Grande of Lotus will not be awarded.
If there are two or more
Gold Lotuses awarded, the juries must vote for Grande of Lotus.
Grande, Gold, Silver, and
Bronze winners will receive a Lotus trophy and a certificate. Finalists will be
All winners including
finalists will be included in the ADFEST Award Annual.
are 3 sub-categories in Other Film Category that will be judged remotely in the
1st round. You must submit all material and documentation for the
sub-categories below by Friday 8th January 2016, and payment
to The Festival Office in Bangkok no later than Friday 5th February