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RADIO LOTUS
 

The same work can only be entered into ONE Products & Services sub-category (R01 – R08) or Best Use of Radio Medium (R09), but can be re-entered into Lotus Roots (LRR).

 

BROADCAST SUB-CATEGORIES
R01
Fast Moving Consumer Goods Food, beverages, beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries.
R02
Durable Consumer Goods Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses, consumer electronics, cleaning products, household maintenance products, household items, home & kitchen appliances, pet products, kitchenware, home decorations, building products & materials, home security products.
R03
Cars, Other Vehicles, Accessories & Auto Services Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, parts, accessories including in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car rental services.
R04
Finance, Commercial Public Services, Business Products & Services Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
R05
Retail, Travel, Entertainment & Communication Media Department stores, specialty stores, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs, Transportation & travel services, tourism authorities, hotel & resorts, recreational facilities, sports facilities, festivals & events, museums, newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
R06
Corporate Image Non-product or service-based company image including event sponsorships, seasonal messages or announcements to increase the brand perception and reputation.
R07
Corporate Social Responsibility *New Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.
R08
Public Services & Cause Appeals Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeals, NGOs.
USE OF RADIO SUB-CATEGORY
R09
Best Use of Radio Medium For entries that are not commercial radio spots, but use the radio as a medium for execution.
LOTUS ROOTS
LRR
Lotus Roots This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.




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