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PROMO LOTUS
 
Best use of Promo and promotional activities created for the sole purpose of increasing sales. It includes tactics such as special sales, gift with purchase, competition, sampling, cross-brand tie-ups offers, limited time offer, and using the most effective channels resulting in an immediate measurable incremental action or sales of a product or service. The key in promotional marketing is a call for “action” within a limited time offer with measureable results.

The decision of the Juries on Promo Lotus winners will be based on 5 criteria and weighted as followed:
          • Creativity/Idea/Insight (40%)
          • Strategy (10%)
          • Execution & Craft(20%)
          • Results(20%)
          • Use of Incentives(10%)

SUB-CATEGORIES
PM01
Guerilla Marketing Guerilla advertising, stunts leading to immediate activation and or sales of a product or services.
PM02
Experiential & Events Exhibitions, events, expos & trade fairs, festivals, concerts, on ground promotions, sampling activities, field marketing campaigns, direct sales, brand experience, experimental marketing leading to immediate activation and or sales of a product or services.
PM03
Ambient Promotion: Small scale Glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage leading to immediate activation and or sales of a product or services.
PM04
Ambient Promotion: Large scale Supersize sites, 3D and non-standard shaped sites, floor media, exhibitions, installations leading to immediate activation and or sales of a product or services.
PM05
Best Use of Merchandising & In-Store Marketing Best brand equity and sales creation in-store, using display, samples, special discounts, product demonstration, point-of-purchase materials, including promotional packaging and environmental design (shelf/store design) leading to immediate activation and or sales of a product or services.
PM06
Best New Product Launch/Re-Launch
PM07
Best Use of Games Games, sweepstakes, contests, prize draws leading to immediate activation and or sales of a product or services.
PM08
Sponsorship & Partnership Campaign Utilization of sponsorship or tie-in partner e.g. sports, music, entertainment.
PM09
Best Use of Film & Radio Use of film for TV, online film or cinema and use of radio.
PM10
Best Use of Print & Conventional Outdoor Magazines, newspapers, posters, billboards leading to immediate activation and or sales of a product or services.
PM11
Best Use of Internet & Online Advertising Websites, microsites, web banners, eDMs, email marketing, branded content, online games & applications, leading to immediate activation and or sales of a product or services.
PM12
Best Use of Other Digital Media Other digital media including mobile communication such as mobile games & applications, widgets, MMS/SMS campaigns, location based marketing, QR codes, mobile marketing, schematic screens, and digital installations leading to immediate activation and or sales of a product or services.
PM13
Best Use of Social Media Any or all kinds of social activity or campaigns including social media, social networking platforms, blogs leading to immediate activation and or sales of a product or services. Includes use of social platforms to drive response.
PM14
Best Use of User Generated Content Any or all kinds of social activity or campaigns that drive consumers to collaborate with or contribute to content creation.
PM15
Best Use of Technology Any or all kinds of communication utilizing and introducing new technology and its applications. Includes virtual reality, augmented reality, interactive technology, wearable technology, 3D printing, etc.
PM16
Best Integrated Promo Campaign Campaign demonstrating the best use of Promo & Promotion Activities. Entries to this category must have used at least 3 different media where the results are quantifiable and can be clearly to the campaign.
LOTUS ROOTS
LRPM
Lotus Roots This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.




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