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ENTRY RULES |
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Only one Party may enter a given commercial or advertisement into given sub-category. It must be agreed in advance between the parties concerned. If a work is entered twice in the same category, ADFEST will accept the first entry submitted.
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Each Promo Lotus entry or campaign constitutes one entry. If entries promoting the same product relating to more than one advertising campaign, they must be entered separately. Individual teaser ads are not eligible. |
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For Promo Lotus entries, ADFEST requires either Client Endorsement Letter (in client’s letterhead) or Media Schedule from Media Agency (if applicable) as proof of authenticity for each entry submission. |
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ADFEST reserves the right to disqualify entries that fail to provide required documentations. Advertisements that have been run purely to make them eligible for competition will be disqualified and the submitting organization may be banned from ADFEST competitions for a period of 3 years. |
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ADFEST Organizer reserves the right to move entries to more appropriate Lotus category or sub-category. |
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Advertising which might offend national or religious sentiments or public taste will not be accepted. |
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ADFEST reserves the right to disqualify inappropriate and offensive entries. |
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ADFEST Organizer reserves the right to disqualify an entry is full payment is not made before judging commences. |
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No refund will be given for wrong entries or disqualified entries. |
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Entry credits CANNOT be revised after 15th February 2013. |
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| ELIGIBILITY |
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Entry submissions to ADFEST are open to companies involved in advertising and communications throughout Asia and the Pacific, including Australia, New Zealand, and Middle East
Note: The agency must be based in the region regardless of where the entry was implemented, published or aired. Works created for clients in the region, but by agencies based elsewhere are not eligible. |
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All advertising must be designed for public exposure. |
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All advertising must have been commercially implemented or promote for the first time between 1st January 2012 and 31st December 2012 |
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All advertising must have been made within the context of a paying contract with the client, Entries cannot be made without the prior permission of the advertiser/owner of the rights of the commercial or advertisement. |
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Works that have entered ADFEST in the past years are not eligible. |
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Entries which have infringed any of its country of origin's voluntary or regulatory codes of practice are not eligible. It is the responsibility of the entrant to withdraw such work immediately should an infringement arise. |
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| JUDGING |
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Judging will be done by a panel of industry experts and the procedure overview is as follow: |
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Entries are first shortlisted after the juries’ In/Out votes are tallied from the 1st round. |
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Finalists are voted through discussion of each shortlist. |
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To obtain preliminary scores for finalists, juries independently score each finalist. |
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Winners are voted from the top scoring finalists in a discussion round. |
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The decision of the Juries in all matters related to the awarding of medals will be final and binding. |
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The decision of the Juries on Direct Lotus winners will be based on 5 criteria and weighted as followed:
Creativity (60%)
Creative use of incentives (10%)
Craft (10%)
Strategy (10%)
Results (10%)
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Note:
Interest Voting: At all stages of judging, a jury may not vote or be involved in any discussion on entries submitted by his/her company in his/her own city or on entries submitted by an overseas office for which he/she worked during the time the entries were produced. |
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| Awarding the Lotus Winners |
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The juries will make the final decision on the allocation of Gold, Silver and Bronze Lotus winners |
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If they feel none of the works in a sub-category is a Lotus winner, the juries may not award any
Lotus winner in that sub-category.
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Only ONE Gold can be awarded per each sub-category. |
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A maximum of THREE Lotuses can be awarded in a given sub-category. |
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The Grande of Lotus Award will be selected from all the Gold winners of the sub-categories in each Lotus category, with the exception of the Gold winners that are Public Services, which will compete for the Grande for Public Services. |
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| If there is only One Gold Lotus awarded, Grande of Lotus will not be awarded. |
| If there are two or more Gold Lotuses awarded, the juries must vote for Grande of Lotus. |
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| Grande, Gold, Silver, and Bronze winners will receive a Lotus trophy and a certificate. Finalists will be given
certificates. All winners including finalists will be included in the ADFEST Award Annual.
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| ADFEST 2012 SPECIAL AWARDS |
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| ADFEST 2012 Special Awards include: |
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Advertising Agency of the Year |
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Interactive Agency of the Year |
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Direct & Promo Agency of the Year |
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Network Agency of the Year |
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Film Production Company of the Year |
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Advertiser of the Year |
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Each entrant's inputs in marked fields of the entry form will be taken as final to count toward the scoring of these special awards. Please make sure the name, spelling (even spacing) of what you enter in the entry submission form is accurate and consistent to ensure all your well-deserved points are awarded.
ADFEST is not responsible for unallocated scores due to typo mistakes or name inconsistencies done on the entrant's part. |
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| ADFEST 2012 Advertising Agency of the Year |
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| Information entered in the "Company Entering" field in the following Lotus categories will be counted for the scoring of ADFEST 2012 Advertising Agency of the Year: |
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Film Lotus |
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Press Lotus |
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Outdoor Lotus |
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Radio Lotus |
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Design Lotus |
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Print Craft Lotus |
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Best Use of Photography/DI |
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Best Use of Illustration |
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Typography |
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Best Use of Typography |
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Art Direction |
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Best Use of Retouching |
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360 Lotus |
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INNOVA Lotus |
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Lotus Roots |
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| ADFEST 2012 Interactive Agency of the Year |
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| Information entered in the "Company Entering" field in the following Lotus will be counted for the scoring of ADFEST 2012 Direct and Promo Agency of the Year: |
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Film Lotus |
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Cyber Lotus |
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| ADFEST 2012 Direct and Promo Agency of the Year |
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| Information entered in the "Company Entering" field in the following Lotus will be counted for the scoring of ADFEST 2012 Direct and Promo Agency of the Year: |
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Direct Lotus |
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Promo Lotus |
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| ADFEST 2012 Network Agency of the Year |
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| Information entered in the "Network Agency" field in the following Lotus categories will be counted for the scoring of ADFEST 2012 Network Agency of the Year: |
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Film Lotus |
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Press Lotus |
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Outdoor Lotus |
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Radio Lotus |
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Cyber Lotus |
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Direct Lotus |
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Promo Lotus |
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Design Lotus |
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Print Craft Lotus |
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Best Use of Photography/DI |
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Best Use of Illustration |
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Typography |
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Best Use of Typography |
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Art Direction |
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Best Use of Retouching |
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360 Lotus |
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INNOVA Lotus |
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Lotus Roots |
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| Important: Holding Company CANNOT be entered as Network Agency! |
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| ADFEST 2012 Film Production Company of the Year |
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| Information entered in the "Film Production Company" field in the following Lotus categories will be counted for the scoring of ADFEST 2012 Film Production Company of the Year, regardless of entrant company: |
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Film Lotus |
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Film Craft Lotus |
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New Director Lotus |
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Outdoor Lotus (if applicable) |
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Direct Lotus (if applicable) |
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Promo Lotus (if applicable) |
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Design Lotus (if applicable) |
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360 Lotus (if applicable) |
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INNOVA Lotus (if applicable) |
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Lotus Roots (if applicable) |
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| ADFEST 2012 Advertiser of the Year |
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The Advertiser of the Year Award is designed to recognise clients who have set themselves apart through the quality of their campaigns or those that have inspired innovative marketing with their products or services.Information entered in the "Advertiser" field in the following Lotus categories will be counted for the scoring of ADFEST 2012 Advertiser of the Year:
This award is nominated by the Festival organisers. |
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| Tallying the Scores |
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| The points will be awarded as follow: |
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All Lotus Categories
(EXCEPT 360 / INNOVA / Lotus Roots) |
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360 / INNOVA / Lotus Roots |
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Finalist |
1 point |
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Finalist |
5 points |
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Bronze |
3 points |
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360 / INNOVA / Lotus Roots |
10 points |
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Silver |
5 points |
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Grande 360 / INNOVA / Lotus Roots |
12 points |
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Gold |
7 points |
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Best |
10 points |
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| Note: If award winners are not present at the Award Presentation, ADFEST Lotus Awards will be sent to the local agency network representative or directly to the winners at their own expenses. |
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| CATEGORIES |
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| Required Proof of Legitimacy: | | | All Promo categories except Promotional Campaign: Best Use of TV or Radio (PM08): Original Client Endorsement Letter in client’s letterhead | | | Promotional Campaign: Best Use of TV or Radio (PM08): Original Media Schedule from media agency | | | Lotus Roots (LRPM): Original Client Endorsement Letter in client’s letterhead or Original Media Schedule from Media Agency (if applicable) |
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| PM01 |
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Event & Field Marketing
Shopper marketing campaigns, on ground promotions, events, sampling activities,
door-2-door campaigns, direct sales, brand experience, experimental marketing leading to immediate activation and or sales of a product or services
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Ambient Promotion: Small scale
Glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage leading to immediate activation and or sales of a product or services |
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Ambient Promotion: Large scale
Supersize sites, 3D and non standard shaped sites, ticket barriers, floor media and other adaptations, signage, buildings or street furniture leading to immediate activation and or sales of a product or services |
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Best Use of Merchandising/in-store Marketing incl. Promotional Packaging
Best brand equity and sales creation in-store, using display, samples, special discounts, product demonstration, point-of-purchase materials and environmental design (shelf/store design) leading to immediate activation and or sales of a product or services |
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Best New Product Launch/Re-Launch at Retail
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Best Use of Games, incl. sweepstakes, contests, prize-draws
Leading to immediate activation and or sales of a product or services |
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Sponsorship/Partnership Campaign
Utilization of sponsorship or tie-in partner e.g. sports, entertainment |
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Promotional Campaign: Best Use of TV or Radio
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Promotional Campaign: Best Use of Print/Conventional Outdoor
Leading to immediate activation and or sales of a product or services |
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| PM10 |
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Promotional Campaign: Best Use of Internet/Online Advertising
Including websites, microsites, search engines, banner ads, email marketing, digital POS, virals, blogs, social media, augmented reality, branded content, games and applications leading to immediate activation and or sales of a product or services |
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Promotional Campaign: Best Use of Other Digital Media
Including Bluetooth, MMS, SMS, WAP, PDA, GPS, Tablet, MP3 payers mobile games and applications, QR codes, widgets, mobile marketing, schematic screens and other mobile communication, digital installations leading to immediate activation and or sales of a product or services |
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| PM12 |
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Best Use of Social Media
Any or all kinds of social activity or campaigns leading to immediate activation and or sales of a product or services |
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| LOTUS ROOTS |
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| LRPM |
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Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture. |
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ENTRY SUBMISSION |
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| All entry details must be completed online. To submit: |
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Go to www.ADFEST.com, click "Entries" and select "Entry Submission". You will be re-directed to an online entry submission system created by WebEnergy. |
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Select the appropriate Lotus Category and complete the online submission form. |
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Note: An entry can be pended for further revisions and additions of details until you click "Confirm" |
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After you submit your entry detail, you can print the Entry Submission and Entry Confirmation from the Entry List |
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Your entry submission is not complete until all the required entry, support materials, and payment have been received. |
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You must attach the Entry Confirmation to your physical entry. |
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After you have submitted your payment details, the proforma invoice will be sent directly to your email and you can also print it out from the Payment Summary page. |
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An Entry Summary containing all your entries submitted can be printed from the Entry Summary page |
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All 4 forms must be submitted with your entries. |
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Note: Your entry is not complete until all required entry and support materials and payment have been received. |
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Important: Carefully check the credits you enter. If the work is a finalist or winner, these credits will be used in all published materials and on the ADFEST website exactly as they appear in the entry form. Any requests for credit changes must be done in writing to Nat@ADFEST.com.
Credit changes are not permitted after 15th February 2013. |
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| DEADLINE |
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| ENTRY SUBMISSION DEADLINE |
Friday 11th January 2013 |
| PAYMENT DEADLINE |
Friday 28th February 2013 |
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| The Festival Office in Bangkok must receive all materials, documentation and payment by these dates. |
| *Late submissions will be charged THB 1,000 per entry* |
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ENTRY REQUIREMENT |
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REQUIRED MATERIALS: All sub-categories except Promotional Campaign: Best Use of TV or Radio (PM08). |
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| One Mounted Board For Each Entry |
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Maximum size 80 cm x 80 cm
Note: Oversized board may be disqualified by the juries
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Must attached the Entry Confirmation on the back of your mounted board. |
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English translation place under the advertisement (If applicable)
Note: ADFEST is not accountable for any disadvantage to your entry during judging if English translation is not provided.
TIP: For a sample of boards, please see page 8 |
| 2 pieces of Actual Sample of the work (if applicable) |
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| Digital Image: |
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JPEG file 300 dpi (CMYK & RGB) minimum A4 size
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| Digital Image must be supplied on PC compatible DVD |
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You may include multiple entries of the same Lotus category in a particular DVD, but
please separate DVDs for the different Lotus categories. |
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Please separate your folder for each entry |
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| Written Submission |
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The Brief: campaign description (100 words max). |
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The Solution: description of how the campaign was launched and executed across each channel in the order of implementation (100 words max). |
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The Results: some idea of how successful the campaign was with both client and consumer (100 words max).
Note: Failure to adhere to the word limit specification may result in disqualification. You should submit your answers as continuous text, without bullets, symbols or colour. |
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| Original Client Endorsement Letter in client’s letterhead. |
| IMPORTANT: Your entry will not be shown to the juries if you fail to provide the Original Client Endorsement Letter in client’s letterhead. |
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| REQUIRED MATERIALS: CATEGORY SPECIFIC |
Promotional Campaign: Best Use of TV or Radio (PM08)
For TV format |
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| Digital file: |
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Hi-res Quicktime H264 720 X 576 (DV-PAL) OR 1280 X 720 (HDTV 720p) OR
Hi-res MPEG2 PAL (720 X 576 ratio 4:3 OR ratio 16:9) |
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Sound: Stereo |
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3 seconds black/color bar at the beginning
*Do not include the clock/agency/post house slate in encoding* |
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All works must be dubbed or subtitled in English. ADFEST is not accountable for any disadvantage to your entry if translation is not provided. |
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Original Media Schedule from Media Agency (must be sent by post only)
IMPORTANT: Your entry will not be shown to the juries if you fail to provide the Media
Schedule.
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| Written Submission |
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The Brief: campaign description (100 words max). |
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The Solution: description of how the campaign was launched and executed across each channel in the order of implementation (100 words max). |
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The Results: some idea of how successful the campaign was with both client and consumer (100 words max).
Note: Failure to adhere to the word limit specification may result in disqualification. You should submit your answers as continuous text, without bullets, symbols or colour. |
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| For Radio format |
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| Digital file: |
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Hi-res Quicktime H264 720 X 576 (DV-PAL) OR 1280 X 720 (HDTV 720p) OR
Hi-res MPEG2 PAL (720 X 576 ratio 4:3 OR ratio 16:9) |
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Sound: Stereo |
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3 seconds black/color bar at the beginning
*Do not include the clock/agency/post house slate in encoding* |
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With English Subtitles sync to the spoken script and colour-coded by speaker/voice over |
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For Sample, Click http://www.adfest.com/radiosample.html
Note: Although the sample is not in MPEG 2 format (for purposes of efficiency on the website), please make sure your entry is in Quicktime or MPEG 2 format. |
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All works must be dubbed or subtitled in English. ADFEST is not accountable for any disadvantage to your entry if translation is not provided. |
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| English Script |
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Word document format script, regardless of the original language of the radio spot.
Juries will read the script during judging. ADFEST is not accountable for any
disadvantage to your entry if an English script is not provided
TIP: For a sample of script format, please see Radio Script in Radio Lotus (page 8) |
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Original Language Script (if applicable) in word document format
TIP: For a sample of script format, please Radio Script in Radio Lotus (page 8) When you send your entries, you may include multiple entries of the same Lotus Category in a particular DVD, but please separate DVDs of different Lotus Categories.
Please separate your folder for each entry. |
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Original Media Schedule from Media Agency (must be sent by post only)
IMPORTANT: Your entry will not be shown to the juries if you fail to provide the Original Media Schedule. |
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| Online, Mobile or Using of Social Media (PM10, PM11, PM12) |
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| URL |
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URL must lead the viewer straight into your entry |
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You must provide username and password (if applicable) |
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Launch pages are permitted but must not show any agency branding |
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Brief synopsis of the entry and the title and client name may be included |
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URL must be active until 30 April 2013.
Note: ADFEST is not accountable if your entry is not judged due to unactivated site. |
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English version of the site. ADFEST is not accountable for any disadvantage to your entry during judging if English version is not provided. |
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Original Client Endorsement Letter in client’s letterhead
IMPORTANT: Your entry will not be shown to the juries if you fail to provide the Original Media Schedule. |
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| Lotus Roots (LRPM) |
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Original Media Schedule from the media agency or Original Client Endorsement Letter in client’s letterhead (sent by post only) |
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Video or written explanation of how the work is culturally relevant |
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| OPTIONAL SUPPORT MATERIAL |
| Audio-Visual Presentation |
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Hi-res Quicktime H264 720 X 576 (DV-PAL) OR 1280 X 720 (HDTV 720p) OR
Hi-res MPEG2 PAL (720 X 576 ratio 4:3 OR ratio 16:9)
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Sound: Stereo
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3 seconds black/color bar at the beginning
*Do not include the clock/agency/post house slate in encoding*
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All works must be dubbed or subtitled in English. ADFEST is not accountable for any disadvantage to your entry if translation is not provided. |
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If you are submitting audio-visual presentations, you must submit 2 Versions: |
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Long Version: Maximum duration 2 minutes
To be viewed by the Juries during judging and could be used if your work is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the
opportunity to study, appreciate and learn from the work.
Note: Videos exceeding 2 minutes limit will be cut-off at the 2 minutes mark and not shown to juries during judging.
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Short Version: maximum duration 45 seconds
To be shown at the award presentation.
IMPORTANT: If the video presentation has copyright or licensing concerns for which the video presentation cannot be shown after the festival e.g. on website or promotional activities, entrants must remark these constraints when submitting their entries.
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| English Context Explanation |
| If specific local culture, language, or marketing issues play a role in the commercial, you may include a short context explanation of the spot in English (maximum 150 words) |
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Cultural: National habits or customs, family, business or personal relationships, political issues, local taboos or humor etc. |
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Language: Word games, double-meanings, rhythms, characters with specific local or regional accents, slang etc. |
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Marketing: Is this a launch? Is the brand already a household name? Is there a specific competitive situation? Is it part of a multi-media campaign? etc. |
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You must also send by post or email Nat@ADFEST.com for entry reference:
1. Entry Submission
2. Entry Confirmation
3. Entry Summary
4. Proforma Invoice
5. Proof of Payment (for bank transfer)
6. Receipt (for bank transfer)
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FEE & PAYMENT |
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| ENTRY FEES |
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| PROMO LOTUS |
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(in baht) |
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Per Entry (except Lotus Roots) |
9,000.00 |
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Lotus Roots |
15,000.00 |
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| Remark: |
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Due to fluctuations in foreign currency exchange rates, ADFEST 2013 entry fees will be quoted in Thai baht. (All entry fees are inclusive of VAT 7%) |
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Payment must be made by Thursday 28th February 2013. |
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Late submissions are subject to THB1, 000 fees per entry. |
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| PAYMENT |
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| Bank Transfer |
| Payment in Baht, without deductions is due immediately to Payment Method by bank transfer to: |
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| Account Name: |
Plannova Co., Ltd. |
| Saving A/C number: |
179-403-6879 |
| SWIFT Code: |
BKKBTHBK |
| Bank Name: |
Bangkok Bank Pcl. |
| Bank Branch: |
Bangchak Branch
2109 Sukhumvit Road, Bangchak, Prakanong, Bangkok 10250 Thailand
Tel: +662 311 3851-2
Fax: +662 311 7501 |
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There is a 250 baht handling fee per transaction made via bank transfer. You must cover all bank charges (all local & overseas charges) or your entry submission may be refused
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Please provide your bank with the following information for the description of payment:
• Pro-forma Invoice No.
• Company Details (Company Name & City)
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Once the payment has been made, please fax or email the proof of payment/bank transfer confirmation to Nat@ADFEST.com or fax at +662 530 9292-3
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| Credit Card (VISA, MASTERCARD & American Express) |
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There is a 3.3% charge for payment with Visa and MasterCard |
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There is a 4% charge for payment with American Express. |
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| Cheque (for Thailand only) |
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| TERMS & CONDITIONS |
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Entrant is responsible for all bank charges and fees. ADFEST must receive the full amount as stated in the invoice for the entry submission process to be complete. |
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No refund will be given for wrong, disqualified or withdrawn entries. |
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SENDING ENTRIES |
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| ENTRY DEADLINE: |
| For Remote Judging Categories: |
Friday 4th January 2013 |
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| (Other Film (Film Lotus), Radio Lotus (R01-R22), Interactive Lotus,
Mobile Lotus, Integrated Lotus, INNOVA Lotus
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| For Other Categories: |
Friday 18th January 2013 |
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CHECKLISTS
The following instructions must be strictly adhered to. Failure to do so may involve disqualification and/or loss of materials.
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| The following documentation and materials must be included for all entries: |
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Entry Submission |
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Entry Confirmation (Must be attached on the back of your mounted board) |
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Entry Summary Form |
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Proforma Invoice |
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Proof of Payment (If applicable) |
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Receipt (If applicable) |
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Picture of the work on location or Original Client Endorsement Letter in client’s letterhead or
Media Schedule
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Commercial Invoice marked: “Festival Material – NO COMMERCIAL VALUE: Customs Tariff No. 8524.53” for film based material and No. 49111.91 for printed based material affixed to the parcel. |
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| The following documentation and materials must be included if applicable: |
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Movie Files |
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Digital Images |
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Script |
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Synopsis |
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Audio-visual presentation |
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Written Submissions |
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| Note: |
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All materials must be provided in the format as specified in Entry Requirements. |
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Please ensure your documentation is enclosed in its own envelope within your package and not enclosed in DVD boxes or affixed to the outside of your parcel. |
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It is the entrant's responsibility to guarantee arrival of his/her shipment at ADFEST Office and to cover fully all courier, mailing and insurance costs and any import duties where applicable, in advance, up to and including arrival at ADFEST Office. |
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ADFEST Organizer cannot accept responsibility for non-presentation at ADFEST of materials received in Bangkok after 25th January 2013. |
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| SENDING OF ENTRIES |
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| The Entry Package should be couriered to: |
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Plannova Co., Ltd.
c/o ADFEST
1537 Town In Town 3/1
Srivara Road, Plubpla,
Wangthonglang, Bangkok
10310, Thailand
| Tel: |
+662 530 9300 |
| Fax: |
+662 530 9292 |
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+662 530 9293 |
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| CONTACT |
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| For more information, please contact: |
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| Nat Luevarapong |
Entry Manager
| Tel: |
+662 530 9300 ext. 23 |
| Fax: |
+662 530 9292-3 |
| Mobile: |
+6687 711 6903 |
| Email: |
Nat@ADFEST.com |
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TREATMENT AND PUBLICATION OF ENTRIES & MISCELLANEOUS |
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| TREATMENT AND PUBLICATION OF ENTRIES |
| 1) |
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All entries submitted will become the property of ADFEST Organizer and will not be returned. |
| 2) |
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In order to promote the ADFEST, each entrant authorizes ADFEST Organizer to show his/her advertising materials without charge at public or private presentations, at such time and place and as often as ADFEST Organizer sees fit. In addition, each entrant undertakes to allowing the lending or selling by ADFEST Organizer of the entries to any interested public or private organization with a view to promoting The ADFEST, either directly or indirectly. If any materials have copyright or licensing concerns for which the material cannot be shown after the festival e.g. on website or promotional activities, entrants must remark these constraints when submitting their entries. |
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For further promotional purposes, each entrant of advertising commercials will supply ADFEST Organizer upon request with a series of different digital copies on DVD of each of his/her short-listed or award-winning commercials. ADFEST Organizer may also use DVD copies of advertisements submitted for similar purposes. |
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Any entry that wins an award may be used by ADFEST Organizer to compile into a collection bearing a designation indicating that the entry has won such an award. Such a collection of award winning materials, nor any extract or extracts from it, may not be copied, marketed or sold. Each entrant agrees to assist ADFEST Organizer in supporting any legal action taken by ADFEST Organizer to prevent a breach of this condition and to supply information to ADFEST Organizer immediately on becoming aware that an unauthorized collection or compilation is being made available for sale or distribution. |
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Each entrant agrees not to hold ADFEST Organizer responsible for any claims made against them by reason of any presentation set out in Clause 2 or the publication of any collection as set out in Clause 4. |
| 6) |
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Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described. |
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| MISCELLANEOUS |
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| 1) |
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Each entrant accepts full responsibility in respect of the quality of videotape entries and discharges ADFEST Organizer from any responsibility in respect of third parties. |
| 2) |
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All entrants must strictly observe the Entry Rules and Regulations. Completion of the summary of entries form will imply full acceptance by each entrant of ADFEST Rules. Non-compliance with any of the Entry Rules and Regulations will result in the automatic disqualification of the entry. |
| 3) |
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The decisions of ADFEST Organizer in all matters relating to the ADFEST 2013 shall be final and binding. |
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PROMO LOTUS
