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You must read sub-categories definition carefully for entry submissions to appropriate agency/production subcategories.


SUB-CATEGORIES
CP01
Photography Awarded to photographer for the original execution and effectiveness of the photography not for the idea or the ad itself.
CP02
Best Use of Photography/DI Awarded to the art director/agency, where photography (commissioned or stock) has been used as an integral and original part of a print ad message.
CP03
Illustration Awarded to the illustrator for the original execution and effectiveness of the illustration not for the idea or the ad itself.
CP04
Best Use of Illustration Awarded to the art director/agency, where illustration has been used as an integral and original part of a print ad message.
CP05
Typography Awarded to the typographer – ads where type has been specially created or composed to play an integral role in getting a message across and has contributed directly to enhancing the overall mood/feel of the ad.
CP06
Best Use of Typography Awarded to the art director/agency – juries will look for how the typography has been used as an integral and original part of a print ad message.
CP07
Art Direction Awarded to the art director/agency, where the art direction brings together all the elements Image
(Photo/Illustration, Type, Crop, Composition, etc.) of an ad into a cohesive print message. This is not an award for the idea, although the overall Art Direction must relate back to conveying the idea.
CP08
Retouching/Image Manipulation Awarded to the DI operator, where DI has contributed to the overall ad message. As good DI should result in images that do not show obvious DI other than when the idea warrants it. Each entry is required to be accompanied by the layers/stages of the DI.
CP09
Best Use of Retouching/Image Manipulation Awarded to the art director/agency, where image manipulation has been used as an integral and original part of a print ad message.
CP10
Computer Generated Imagery (CGI) Awarded to the CGI operator for the original execution and effectiveness of the skills in CGI such as 3D Modeling, Lighting, and rendering not for the idea or the ad itself.
CP11
Best Use of Computer Generated Imagery (CGI) Awarded to the art director/agency for CGI used as an integral and original part of a print ad message.
CP12
Production Design/Styling Awarded to production, where production designs, wardrobe, props has made a significant contribution to the final image.
LOTUS ROOTS
LRCP
Lotus Roots This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.




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