The same work may be entered into both Billboard & Street Furniture (OD01 – OD03) and Poster (OD09 – OD20) categories, if appropriate, but an Ambient entry (OD04 – OD08) CANNOT enter into the Billboard & Street Furniture and Poster categories.
BILLBOARD & STREET FURNITURE CATEGORY
Mobile Billboard & Transit Medium
Ads displayed at stations & stands, in or on vehicles, wrapped-around
Street Signs & Street Furniture
Ads mounted or framed on the street, hung on street lamps etc.
Street furniture is a term for objects and pieces of equipment installed on streets and roads including benches, postal boxes, streetlamps traffic lights & signs, public lavatories, fountains, memorials, etc.
AMBIENT & OTHER OUTDOOR CATEGORY
Ambient: Small Scale
Entries in the ‘ambient advertising’ categories should be free format, non-standardized, and not designed for standard poster sites. Non-traditional advertising that is usually site specific or engages the consumer in a unique, creative, unexpected yet relevant way. All work must be shown in situ and must have run with legal permission. Small scale includes glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage
Ambient: Large Scale
Entries in the ‘ambient advertising’ categories should be free format, non-standardized, and not designed for standard poster sites. Non-traditional advertising that is usually site specific or engages the consumer in a unique, creative, unexpected yet relevant way. All work must be shown in situ and must have run with legal permission. Large scale includes supersize sites, 3D and non-standard shaped sites, floor media, exhibitions, installations. Also includes use of technology such as projection mapping, augmented reality, interactive installations, etc.
Electronic Poster & Video
Electronic poster, billboard, and video Note: Entries should be made specifically for outdoor medium not simply TVCs displayed outdoor
Point of Purchase (POP) Display
Including in-store posters, showroom etc. Note: Entries in these categories must be designed for and used EXCLUSIVELY as Point of Purchase Advertising; includes gondolas, wobblers, shelf talkers, display stands, coasters, postcards, floor cards, matchbooks, stickers etc.
Guerilla advertising including stunts, live events & activations
Beauty, Health & Personal Care
Beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries
Cars, Other Vehicles, Accessories & Auto Services
Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, tyres, spare parts, accessories incl. in-car audio & visual systems,gas stations, vehicle maintenance products, towing companies, car dealers, car financing & leasing
Household Products & Maintenance
Cleaning products, household maintenance products, household items, kitchenware, pet products, building products & materials
Electronics, Home Appliances & Furnishing
Consumer electronics, home & kitchen appliances, home decorations, home security products
Department stores, specialty stores, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs
Travel, Entertainment & Communication Media
Transportation & travel services, tourism authorities, hotel & resorts, recreational facilities, sports facilities, festivals & events, museums, Newspapers, magazines, books, broadcasting stations & programs, streaming & music services
Finance, Business Products & Services, Commercial Public Services
Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare
Non-product or service-based company image including corporate or event sponsorships, CSR initiatives, seasonal messages, announcements
Public Services & Cause Appeals
Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeals, NGOs
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.