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OUTDOOR LOTUS
 

The same work may be entered into both Billboard & Street Furniture (OD01 – OD03) and Poster (OD09 – OD21) categories, if appropriate, but an Ambient entry (OD04 – OD08) CANNOT enter into the Billboard & Street Furniture and Poster categories.

 

BILLBOARD & STREET FURNITURE SUB-CATEGORIES
OD01
Large/Highway Billboards
OD02
Mobile Billboard & Transit Medium Ads displayed at stations & stands, in or on vehicles, wrapped-around
OD03
Street Signs & Street Furniture Ads mounted or framed on the street, hung on street lamps etc. Street furniture is a term for objects and pieces of equipment installed on streets and roads including benches, postal boxes, streetlamps traffic lights & signs, public lavatories, fountains, memorials, etc.
AMBIENT & OTHER OUTDOOR SUB-CATEGORIES
OD04
Ambient: Small Scale Entries in the ‘ambient advertising’ categories should be free format, non-standardized, and not designed for standard poster sites. Non-traditional advertising that is usually site specific or engages the consumer in a unique, creative, unexpected yet relevant way. All work must be shown in situ and must have run with legal permission. Small scale includes glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage
OD05
Ambient: Large Scale Entries in the ‘ambient advertising’ categories should be free format, non-standardized, and not designed for standard poster sites. Non-traditional advertising that is usually site specific or engages the consumer in a unique, creative, unexpected yet relevant way. All work must be shown in situ and must have run with legal permission. Large scale includes supersize sites, 3D and non-standard shaped sites, floor media, exhibitions, installations. Also includes use of technology such as projection mapping, augmented reality, interactive installations, etc.
OD06
Electronic Poster & Video Electronic poster, billboard, and video
Note: Entries should be made specifically for outdoor medium not simply TVCs displayed outdoor
OD07
Point of Purchase (POP) Display Including in-store posters, showroom etc.
Note: Entries in these categories must be designed for and used EXCLUSIVELY as Point of Purchase Advertising; includes gondolas, wobblers, shelf talkers, display stands, coasters, postcards, floor cards, matchbooks, stickers, etc.
OD08
Guerilla Marketing Guerilla advertising including stunts, live events & activations
POSTER SUB-CATEGORIES
OD09
Food
OD10
Beverages
OD11
Beauty, Health & Personal Care Beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries
OD12
Fashion, Sports & Accessories Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses
OD13
Cars, Other Vehicles, Accessories & Auto Services Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, tyres, spare parts, accessories incl. in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car financing & leasing
OD14
Household Products & Maintenance Cleaning products, household maintenance products, household items, kitchenware, pet products, building products & materials
OD15
Electronics, Home Appliances & Furnishing Consumer electronics, home & kitchen appliances, home decorations, home security products
OD16
Retail Department stores, specialty stores, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs
OD17
Travel, Entertainment & Communication Media Transportation & travel services, tourism authorities, hotel & resorts, recreational facilities, sports facilities, festivals & events, museums, Newspapers, magazines, books, broadcasting stations & programs, streaming & music services
OD18
Finance, Commercial Public Services, Business Products & Services Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment, business equipment & supplies, B2B services including agencies, telecommunications, wastemanagement, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare
OD19
Corporate Image Non-product or service-based company image including event sponsorships, seasonal messages or announcements to increase the brand perception and reputation.
OD20
Corporate Social Responsibility *New Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.
OD21
Public Services & Cause Appeals Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeals, NGOs
LOTUS ROOTS
LROD
Lotus Roots This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.




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