ADFEST 2016 ADFEST REGISTER SUBSCRIBE
RULES & CATEGORIES

The same work may be entered into both Billboard & Street Furniture (OD01 – OD03) and Poster (OD10 – OD23) categories, if appropriate, but an Ambient entry (OD04 – OD09) CANNOT enter into the Billboard & Street Furniture and Poster categories.


Required Proof of Legitimacy:

All Outdoor Categories except Outdoor TV, Electronic Poster & Video (OD07) & Lotus Roots (LROD): Pictures of the Work on Location and Original Client Endorsement Letter in client’s letterhead (sent by post only)

Outdoor TV, Electronic Poster & Video (OD07): Original Media Schedule from Media Agency or Original Client Endorsement Letter in client’s letterhead (sent by post only)

Lotus Roots (LROD): Picture of the Work on Location and Original Client Endorsement Letter in client’s letterhead or Original Media Schedule from Media Agency (sent by post only)


BILLBOARD & STREET FURNITURE CATEGORY
OD01
Large/Highway Billboards
OD02
Mobile Billboard/Wrapped-Around

Ads displayed or printed on the outside of vehicles; viewed on the move:

BUSES - outside, wholly painted, mounted on top

TAXIS/TRUCKS - outside, wholly painted, mounted on top etc.

TRAINS - outside, wholly painted, top etc.

Outside of vehicles, or other means of transport

OD03
External/Street Signs and Street FurnitureAds mounted or framed on the street, hanged on street lamps etc.
Street furniture is a term for objects and pieces of equipment installed on streets and roads for various purposes, including benches, bollards, post boxes, phone boxes, streetlamps, street lighting, traffic lights, traffic signs, bus stops, grit bins, public lavatories, fountains and memorials, and waste receptacles.

AMBIENT & OTHER OUTDOOR CATEGORY
OD04
Ambient: Small ScaleEntries in the ‘ambient advertising’ categories should be free format, non-standardized, and not designed for standard poster sites.
Non-traditional advertising that is usually site specific or engages the consumer in a unique, creative, unexpected yet relevant way.
All work must be shown in situ and must have run with legal permission.
Small scale includes glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage
OD05
Ambient: Large ScaleEntries in the ‘ambient advertising’ categories should be free format, non-standardized, and not designed for standard poster sites.
Non-traditional advertising that is usually site specific or engages the consumer in a unique, creative, unexpected yet relevant way.
All work must be shown in situ and must have run with legal permission.
Large scale includes supersize sites, 3D and non-standard shaped sites, ticket barriers, floor media and other adaptations, signage, buildings or street furniture
OD06
Transit Medium

Ads seen from a static position:

BUSES - inside, bus shelters, posters around bus stops.

TAXIS - inside, taxi stands etc.

TRAINS - inside, stations etc.

Inside of other transport vehicles.

OD07
Outdoor TV, Electronic Poster & VideoLCD/LED displays, inside/outside elevators, escalators, out-of-home, non-traditional, interactive posters that utilize digital or mechanical techniques.
Note: Entries should be made specifically for outdoor medium not simply TVCs displayed outdoor
OD08
Point of Purchase (POP) Display Including in-store posters, showroom etc.
Note: Entries in these categories must be designed for and used EXCLUSIVELY as Point of Purchase Advertising; includes gondolas, wobblers, shelf talkers, display stands, coasters, postcards, floor cards, matchbooks, stickers etc.
OD09
Guerilla MarketingProgressive ambient media - It is targeted and is likely to hijack an existing campaign or event - it is stunt oriented and includes live events.

POSTER CATEGORY
OD10
FoodSweets, chocolate, candy bars, snacks, chips, chewing gum, fruit, nuts, popcorn, mints, lollipops, desserts, cookies, sausages, meat, poultry, fish, seafood, eggs, fruits, vegetables, pasta, rice, noodles, bread, flour, sauces, seasonings, spices & herbs, frozen food, baking goods, cereals, yoghurt, baby food, cheese, cream, butter, margarine, spreads, jam, honey, syrup
OD11
BeveragesBeer, ale, lager, champagne, wine, cider, whiskey, cocktail, coffee, tea, cocoa, carbonated drinks, juices, mineral water, milk
OD12
Health & Personal Care Medicines, prescription drugs, pharmaceutical products, supplements, adhesive plasters, sanitary products, toilet papers & tissues, hair dryers & hair care products, body & skincare products, shaving products, deodorant, eye care products, dental & oral products, nail care products condoms, pregnancy tests, insect repellents, diapers
OD13
Sports, Fashion, Cosmetics, Luxury Goods & Accessories Sportswear, sports equipment, sports shoes, clothing, underwear, tights, footwear, watches, luggage, bags, eyeglasses, sunglasses, make-up, perfumes, luxury pens, jewelry
OD14
Cars, Other Vehicles, Accessories & Auto ServicesPick-up trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, tyres, spare parts, accessories incl. in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car financing & leasing
OD15
Household Products & MaintenanceDetergents, & washing liquids cleaning products, air fresheners, food wrap & packaging, paint & polishes, bulbs, batteries, fertilizers, insecticides, pet food & products
OD16
Electronics, Home Appliances & FurnishingHome/personal audio & visual products (including accessories), computers, cameras, video cameras, telephones, mobile phones, tablets, MP3 players, washing machines & dryers, dishwashers, refrigerators, microwaves, utensils, kitchenware, glassware, home decorations, building products & materials, lamps & light fixtures, home security products, tools & machines, bed & bath products, heaters & air conditioners
OD17
Travel, Entertainment & Communication MediaAirlines, train & bus companies, ferries & cruises, travel agencies, tourism authorities, hotels & resorts, other lodgings, car rental, travel promotions, recreational facilities, theme parks, fitness clubs, sporting events, shows & performances, exhibitions, music festival & performances, nightclubs, pubs & bars, museums & galleries, cinemas, outdoor gear, toys, board games,
video games & consoles (PlayStation, Xbox, Wii, etc.), lotteries, gambling, social networking & dating services, newspapers, magazines, books, broadcasting stations & programs, DVDs, CDs
OD18
RetailDepartment stores, specialist stores, restaurants, fast food chains, clothing stores, supermarkets & hypermarkets, electronics stores, pharmacies, hardware & DIY stores, opticians, salons, laundry & dry clean services, real estate agents, online stores & auctions, other retail stores
OD19
Business Equipment Business computers, software, photocopiers, faxes, paper shredders, projectors, business telephones & conference phones,
office furniture, office stationery
OD20
Commercial Public Services & Private Services Telecommunications & Internet Service Providers, directories, postal services, waste management, educational institutions,
law enforcement, Utilities companies (electricity, water, gas), healthcare, private practices, courier & freight forwarders, communications companies, employment agencies, award competitions
OD21
Corporate ImageNon-product or service-based company image, competition, event or media sponsorships, seasonal messages, company mergers, public flotation & relocation, press conferences & announcements
OD22
Finance & Real EstateBanking institutions, investment firms, mortgages & loans, credit cards, insurance, pension & retirement plans, building development & construction, real estate investment
OD23
Public Services & Cause AppealsAnti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness,
political & religious messages, unions & associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, charities, volunteers & donation appeals, NGOs, foundations, associations, unions, animal rights, environmental awareness, human rights awareness

LOTUS ROOTS
LROD
Lotus RootsThis is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.




Only one party may enter a particular work into a given sub-category It must be agreed in advance between the parties concerned.
If a work is entered twice in the same sub-category, ADFEST will accept the first entry submitted.

Each advertisement constitutes one entry. Advertisement which forms a campaign will be entered and paid for as single entries,
e.g. 3 ads which form a campaign must be entered and paid for as 3 separate entries, but can be shown consecutively.

For Outdoor Lotus entries, ADFEST requires either Original Client Endorsement Letter in client’s letter head or Original Media Schedule from Media Agency as proof of authenticity for each entry submission.

ADFEST reserves the right to disqualify entries that fail to provide required documentations. Advertisements that have been run purely to make them eligible for competition will be disqualified and the submitting organization may be banned from ADFEST competitions for a period of 3 years. 

ADFEST Organizer reserves the right to move entries to more appropriate Lotus category or sub-category.

Advertising which might offend national or religious sentiments or public taste will not be accepted. 

ADFEST reserves the right to disqualify inappropriate and offensive entries. 

ADFEST Organizer reserves the right to disqualify an entry if full payment is not made before judging commences.

No refund will be given for wrong entries, withdrawn entries or disqualified entries.

Entry credits CANNOT be revised after Friday 12th February 2016.





Entry submissions to ADFEST are open to companies involved in advertising and communications throughout Asia and the Pacific, including Australia, New Zealand, and the Middle East.

Note: The agency must be based in the region regardless of where the entry was aired. Works created for clients in the region, but by agencies based elsewhere are not eligible.

Entries in the Poster Category (OD10-OD23) must be 2-dimensional only.

All advertising must be designed for public exposure.

All advertising must have been commercially launched, or be part of a continued campaign between 1st December 2014 and
31st December 2015.

Works that have entered ADFEST in the past years are not eligible.

All advertising must have been made within the context of a paying contract with the client, except for

OD23: Best of Public Services& Cause Appeals

Entries cannot be made without the prior permission of the advertiser/owner of the rights of the commercial or advertisement.

Entries which have infringed any of its country of origin's voluntary or regulatory codes of practice are not eligible.

It is the responsibility of the entrant to withdraw such work immediately should an infringement arise.





Judging will be done by a panel of industry experts and the procedure overview is as follow:

Entries are first shortlisted after the juries’ votes are tallied from the 1st round. 

Finalists are voted through discussion of each shortlist.

Winners are voted from each finalist in a discussion round.

The decision of the Juries in all matters related to the awarding of medals will be final and binding.

Interest Voting: At all stages of judging, a jury may not vote or be involved in any discussion on entries submitted by his/her company in his/her own city or on entries submitted by an overseas office for which he/she worked during the time the entries were produced.


Awarding the Lotus Winners


The juries will make the final decision on the allocation of Gold, Silver and Bronze Lotus winners

If they feel none of the works in a sub-category is a Lotus winner, the juries may not award any Lotus winner in that sub-category.

For Poster Category (OD10-OD23), juries may group single entries constituting the same campaign into a campaign entry,
if they see fit, and awards one Lotus award for the campaign.

Only ONE Gold can be awarded per each sub-category.

A maximum of THREE Lotuses can be awarded in a given sub-category.

The Grande of Lotus Award will be selected from all the Gold winners that are NOT Public Services and Cause Appeals works, which will compete for the Grande for Humanity.  ADFEST Organizer reserves the right to determine the entries eligible to compete in the Grande for Humanity including, but not limited to anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, charities, volunteers & donation appeals, NGOs, foundations, associations, unions, animal rights, environmental awareness, human rights awareness works.  Such works do not have to be by or for Public Services organizations or NGOs, but the main determinant of its eligibility lies in the messages or causes of the work itself.


If there is only One Gold Lotus awarded, Grande of Lotus will not be awarded.

If there are two or more Gold Lotuses awarded, the juries must vote for Grande of Lotus.


Grande, Gold, Silver, and Bronze winners will receive a Lotus trophy and a certificate. Finalists will be given certificates. 

All winners including finalists will be included in the ADFEST Award Annual.





 

OUTDOOR LOTUS

(in baht)                                                                                                                                    

Per Entry (except Lotus Roots) THB 11,000
Lotus Roots THB 18,000
Late Entry Fee* THB   1,500
*Per Entry submitted after the deadline below

KEY DATES

ENTRY SUBMISSION DEADLINE: OUTDOOR LOTUS Friday 15th January 2016

PAYMENT DEADLINE Friday   5th February 2016