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MEDIA LOTUS
 
The decision of the Juries on Media Lotus winner will be based on 4 criteria and weighted as follow:
          • Creativity/Idea/Insight (30%)
          • Strategy (20%)
          • Execution (20%)
          • Results (30%)

SUB-CATEGORIES
ME01
Best Use of Screens & Displays Includes TV, cinema, in-flight screening, showrooms, exhibitions
ME02
Best Use of Audio Includes radio, podcasts, and other audio platforms
ME03
Best Use of Print Includes magazines, newspapers, and other printed collaterals
ME04
Best Use of Outdoor & Transit Includes posters, billboards, transit mediums
ME05
Best Use of Ambient: Small Scale Includes glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage
ME06
Best Use of Ambient: Large Scale Includes supersize sites, 3D and non-standard shaped sites, ticket barriers, floor media and other adaptations, signage, buildings or street furniture
ME07
Best Use of Events Includes exhibitions, events, expos & trade fairs, festivals, etc.
ME08
Best Use of Guerilla Marketing Includes guerilla advertising, stunts
ME09
Best Use of Digital Includes websites, microsites, online banners, email marketing, games, widgets
ME10
Best Use of Mobile Mobile technology including smartphones, tablets, Bluetooth, SMS, MMS, GPS, QR codes
ME11
Best Use of Social Media & Earned Media Social networks (Facebook, Twitter, LinkedIn, YouTube, Instagram, Weibo, Line etc.), blogs, other consumer generated content and publicity from unpaid, communication efforts, driven by consumers whether through blog, social media or other editorial influence
ME12
Best Use of Technology Use of an existing or new technology in an innovative way. Includes augmented reality, virtual reality, artificial intelligence, wearable technology, etc.
ME13
Best Use of Branded Entertainment & Content: Program & Platform Entertainment or content funded and generated by the brand for TV, cinema, online including series and program sponsorships
ME14
Best Use of Branded Entertainment & Content: User Generated Content Use of content created by consumer whether through collaboration, content creation or contribution
ME15
Best Use of Branded Entertainment & Content: Digital & Social Media Includes social media, websites, microsites, mobile applications, games
ME16
Best Integrated Media Campaign Using at least 3 media from the categories above
LOTUS ROOTS
LRME
Lotus Roots This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.




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