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INNOVA LOTUS
 

INNOVA Lotus entries will be judged on their level of genuine innovation, talk-value, and results. The entry may utilize only one media or across multiple media.

INNOVA Lotus will be presented to world-class concepts that have made a dramatic impact on the marketplace i.e. unique, “landmark” ideas, technologies, designs, applications or creative properties that have pushed the marketing industry into unchartered territory.

*New for 2018: Shortlisted INNOVA entries are required to present their works to the juries and delegates on the morning of Wednesday 21 March 2018 in Pattaya.

The same work can only be entered once in IN01-IN03 but it may be reentered into IN04.


SUB-CATEGORIES
IN01
Innovation in Creativity Campaign must clearly demonstrate a breakthrough in creative idea, execution, or innovation that provides communication or business solutions for the brand.
Technological innovations should be entered into IN02: Innovation in Technology.
IN02
Innovation in Technology Campaign must clearly demonstrate technological innovativeness that may utilize big data, innovative tools, invention, platforms or other measures that lead to an improvement or solutions. The solutions may or may not lead to the brand.
IN03
Innovation in Prototype Technology Campaign with technological innovativeness but yet to be marketed or launched openly in the market. The technology can be prototype, beta, or pre-production stage. While the technology has yet to be launched, it must have at least been tested. Concept ideas are not acceptable.
IN04
Innovation in Local Culture Application Campaign must demonstrate how the innovation is culturally relevant whether through solving a local issue or problem in terms of culture, religion, beliefs, traditions or languages.




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