Required Proof of Legitimacy:

   Original Client Endorsement Letter in client’s letterhead or Original Media Schedule from Media Agency

(sent by post only)

INNOVA LotusINNOVA Lotus entries will be judged on their level of genuine innovation, talk-value, and results. The entry may utilize only one media or across multiple media.

INNOVA Lotus will be presented to world-class concepts that have made a dramatic impact on the marketplace i.e. unique, “landmark” ideas, technologies, designs, applications or creative properties that have pushed the marketing industry into unchartered territory.

Lotus RootsThis is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.

   Only one party may enter a particular work into a sub-category. It must be agreed in advance between the parties concerned.
If a work is entered twice in the same sub-category, ADFEST will accept the first entry/campaign submitted.

   Each INNOVA Lotus entry or campaign constitutes one entry.

   For INNOVA Lotus entries, ADFEST requires either Original Client Endorsement Letter in client’s letterhead or Original Media Schedule from Media Agency as proof of authenticity for each entry submission.

   ADFEST reserves the right to disqualify entries that fail to provide required documentations. Advertisements that have been run purely to make them eligible for competition will be disqualified and the submitting organization may be banned from ADFEST competitions for a period of 3 years. 

   ADFEST Organizer reserves the right to move entries to more appropriate Lotus category or sub-category.

   Advertising which might offend national or religious sentiments or public taste will not be accepted. 

   ADFEST reserves the right to disqualify inappropriate and offensive entries. 

   ADFEST Organizer reserves the right to disqualify an entry if full payment is not made before judging commences.

   No refund will be given for wrong entries, withdrawn entries or disqualified entries.

   Entry credits CANNOT be revised after Friday 12th February 2016.

   Entry submissions to ADFEST are open to companies involved in advertising and communications throughout Asia and the Pacific, including Australia, New Zealand, and the Middle East.

Note: The agency must be based in the region regardless of where the entry was implemented, published or aired.

Works created for clients in the region, but by agencies based elsewhere are not eligible.

   The entry may utilize only one media or across multiple media.

   All advertising must be designed for public exposure.

   All advertising must have been commercially launched, or be part of a continued campaign between 1st December 2014 and
31st December 2015.

   Works that have entered ADFEST in the past years are not eligible.

   All advertising must have been made within the context of a paying contract with the client.

   Entries cannot be made without the prior permission of the advertiser/owner of the rights of the commercial or advertisement.

   Entries which have infringed any of its country of origin's voluntary or regulatory codes of practice are not eligible.

It is the responsibility of the entrant to withdraw such work immediately should an infringement arise.

Judging will be done by a panel of industry experts and the procedure overview is as follow:

   Entries are first shortlisted after the juries’ In/Out votes are tallied from the 1st round. 

   Finalists are voted through discussion of each shortlist.

   Winners are voted from each finalist in a discussion round.

   The decision of the Juries in all matters related to the awarding of medals will be final and binding.

Interest Voting: At all stages of judging, a jury may not vote or be involved in any discussion on entries submitted by his/her company in his/her own city or on entries submitted by an overseas office for which he/she worked during the time the entries were produced.

Awarding the Lotus Winners

   INNOVA Lotus, will NOT be allocated Gold, Silver, or Bronze Lotuses.  Instead, they will be awarded INNOVA Lotus.

   If they feel none of the works in a sub-category is a Lotus winner, the juries may not award any Lotus winner in that sub-category.

   There is no limit on the number of INNOVA Lotus to be awarded.

   The Grande of INNOVA Lotus will be selected from the INNOVA Lotus winners that are NOT Public Services and Cause Appeals works, which will compete for the Grande for Humanity.  ADFEST Organizer reserves the right to determine the entries eligible to compete in the Grande for Humanity including, but not limited to anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, charities, volunteers & donation appeals, NGOs, foundations, associations, unions, animal rights, environmental awareness, human rights awareness works.  Such works do not have to be by or for Public Services organizations or NGOs, but the main determinant of its eligibility lies in the messages or causes of the work itself.

If there is only One INNOVA Lotus, Grande INNOVA Lotus may not be awarded.

If there are two or more INNOVA Lotus, the juries must vote for Grande INNOVA Lotus.

Grande INNOVA, INNOVA Lotus winners will receive a Lotus trophy and a certificate. Finalists will be given certificates.

All winners including finalists will be included in the ADFEST Award Annual.


INNOVA Lotus will be judged remotely in the 1st round. You must submit all material and documentation by Friday 8th January 2016, and payment to The Festival Office in Bangkok no later than Friday 5th February 2015.



(in baht)                                                                                                                                    

Per Entry (including Lotus Roots) THB 18,000
Late Entry Fee* THB   1,500
*Per Entry submitted after the deadline below


INNOVA Lotus (IN) Friday   8th January 2016
Lotus Roots (LRIN) Friday 15th January 2016

PAYMENT DEADLINE Friday   5th February 2016