•Original Client Endorsement Letter in
client’s letterhead or Original Media Schedule from Media Agency
(sent by post only)
INNOVA LotusINNOVA Lotus entries will be judged on their level of genuine innovation, talk-value, and results. The entry may utilize only one media or across multiple media.
INNOVA Lotus will be presented to world-class concepts that have made a dramatic impact on the marketplace i.e. unique, “landmark” ideas, technologies, designs, applications or creative properties that have pushed the marketing industry into unchartered territory.
Lotus RootsThis is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
•Only one party
may enter a particular work into a sub-category. It must be agreed in advance
between the parties concerned. If a work is entered twice in the same
sub-category, ADFEST will accept the first entry/campaign submitted.
•Each INNOVA Lotus
entry or campaign constitutes one entry.
Lotus entries, ADFEST requires either Original Client Endorsement Letter in
client’s letterhead or Original Media Schedule from Media Agency as
proof of authenticity for each entry submission.
reserves the right to disqualify entries that fail to provide required
documentations. Advertisements that have been run purely to make
them eligible for competition will be disqualified and the submitting
organization may be banned from ADFEST competitions for a period of 3
Organizer reserves the right to move entries to more appropriate Lotus category
which might offend national or religious sentiments or public taste will not be
reserves the right to disqualify inappropriate and offensive entries.
Organizer reserves the right to disqualify an entry if full payment is not made
before judging commences.
•No refund will
be given for wrong entries, withdrawn entries or disqualified entries.
•Entry credits CANNOT
be revised after Friday 12th
submissions to ADFEST are open to companies involved in advertising and
communications throughout Asia and the Pacific, including Australia, New
Zealand, and the Middle East.
Note: The agency
must be based in the region regardless of where the entry was implemented,
published or aired.
Works created for clients
in the region, but by agencies based elsewhere are not eligible.
entry may utilize only one media or across multiple media.
advertising must be designed for public exposure.
•All advertising must
have been commercially launched, or be part of a continued campaign between 1st
December 2014 and 31st December 2015.
have entered ADFEST in the past years are not eligible.
advertising must have been made within the context of a paying contract with
be made without the prior permission of the advertiser/owner of the rights of
the commercial or advertisement.
have infringed any of its country of origin's voluntary or regulatory codes of
practice are not eligible.
It is the responsibility
of the entrant to withdraw such work immediately should an infringement arise.
will be done by a panel of industry experts and the procedure overview is as
first shortlisted after the juries’ In/Out votes are tallied from the 1st
voted through discussion of each shortlist.
voted from each finalist in a discussion round.
of the Juries in all matters related to the awarding of medals will be final
Interest Voting: At all stages of judging, a jury may not
vote or be involved in any discussion on entries submitted by his/her company
in his/her own city or on entries submitted by an overseas office for which
he/she worked during the time the entries were produced.
Awarding the Lotus Winners
Lotus, will NOT be allocated Gold, Silver, or Bronze Lotuses.
Instead, they will be awarded INNOVA Lotus.
•If they feel
none of the works in a sub-category is a Lotus winner, the juries may not award
any Lotus winner in that sub-category.
•There is no
limit on the number of INNOVA Lotus to be awarded.
•The Grande of INNOVA Lotus will be
selected from the INNOVA Lotus winnersthat are NOT Public Services and Cause
Appeals works, which will compete for the Grande for Humanity. ADFEST
Organizer reserves the right to determine the entries eligible to compete in
the Grande for Humanity including, but not limited to anti-smoking,
anti-drugs & other addictions, anti-drunk-driving, road & public safety
awareness, health & hygiene awareness, political & religious messages,
unions & associations, environmental awareness, government & forces
recruitment, state education, racial, ethnic & disability awareness, gender
equality, charities, volunteers & donation appeals, NGOs, foundations,
associations, unions, animal rights, environmental awareness, human rights
works. Such works do not have to be by or for Public Services
organizations or NGOs, but the main determinant of its eligibility lies in the
messages or causes of the work itself.
there is only One INNOVA Lotus, Grande INNOVA Lotus may not be awarded.
If there are
two or more INNOVA Lotus, the juries must vote for Grande INNOVA Lotus.
Grande INNOVA, INNOVA
Lotus winners will receive a Lotus trophy and a certificate. Finalists will be
All winners including
finalists will be included in the ADFEST Award Annual.
Lotus will be judged remotely in the 1st round. You must submit all
material and documentation by Friday 8th January 2016, and
payment to The Festival Office in Bangkok no later than Friday 5th February