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ADFEST 2016 SUBSCRIBE
RULES & CATEGORIES

Required Proof of Legitimacy:

Original Media Schedule from Media Agency or Original Client Endorsement Letter in the client’s letterhead.

(sent by post only)


CF01
DirectingHow the director’s vision enhanced the story and made the idea stronger.
CF02
EditingHow the editing enhanced the story and made the idea stronger.
CF03
Cinematography How the cinematography enhanced the story and made the idea stronger. Namely, through composition, style of photography, lighting and use of camera techniques.
CF04
Special Effects: In-CameraHow the execution of in-camera practical effects (e.g. pyrotechnics, mechanized props, models, atmospheric effects) or in-camera optical effects (e.g. multiple exposure, ramping speed, shutter adjustment, time-lapse, mattes) enhanced the story and made the idea stronger.
Note: works involving digital visual effects must be entered into CF05.
CF05
Special Effects: Digital Visual EffectsHow the digitally created and/or manipulated imagery (CGI) enhanced a story and made the idea stronger.
Note: works involving the integration of in-camera effects must be entered into CF04.
CF06
Animation (In-Camera or Digital)How the execution of the animation (including character/asset design, build, 2D/3D animation and integration, stop motion, motion graphics) enhanced a story and made the idea stronger.
CF07
Production DesignHow the execution of a cohesive overall aesthetic via production design, including set design, location builds and prop design enhanced a story and made the idea stronger.
CF08
Costume DesignHow the costume designer create the look and mood for the actors and actresses and ensure the props and wardrobes reflect the story in film or stage productions which to help demonstrate the director’s vision.
CF09
CastingHow the casting selections brings an idea to life.
CF10
ScriptHow the interpretation and development of the script enhanced the story and made the idea stronger.
CF11
Original Music ScoreHow the original composition of music enhanced the story and made the idea & execution stronger.
Note: works submitted into CF11 cannot be entered into CF12.
CF12
Best use of Music TrackHow the choice, integration, reproduction and re-mixing of pre-existing music enhanced the story and made the idea stronger.
Note: works submitted into CF12 cannot be entered into CF11.
CF13
Sound DesignHow the Sound Design enhanced a story and made the idea stronger.

LOTUS ROOTS
LRCF
Lotus RootsThis is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.




Only one party may enter a particular work into a given sub-category. It must be agreed in advance between the parties concerned.
If a work is entered twice in the same sub-category, ADFEST will accept the first entry submitted.

Each advertisement constitutes one entry. Advertisement which forms a campaign will be entered and paid for as single entries, e.g. 3 ads which form a campaign must be entered and paid for as 3 separate entries, but can be shown consecutively. Individual teaser ads are not eligible.

For Film Craft Lotus entries, ADFEST requires either Original Media Schedule from Media Agency or Original Client Endorsement letter in client’s letterhead as proof of authenticity for each entry submission.

ADFEST reserves the right to disqualify entries that fail to provide required documentations. Advertisements that have been run purely to make them eligible for competition will be disqualified and the submitting organization may be banned from ADFEST competitions for a period of 3 years. 

ADFEST Organizer reserves the right to move entries to more appropriate Lotus category or sub-category.

Advertising which might offend national or religious sentiments or public taste will not be accepted. 

ADFEST reserves the right to disqualify inappropriate and offensive entries. 

ADFEST Organizer reserves the right to disqualify an entry if full payment is not made before judging commences.

No refund will be given for wrong entries, withdrawn entries, or disqualified entries.

Entry credits CANNOT be revised after Friday 12th February 2016.





Film Craft categories are open to Film, Sound, Music, Post-Production, Animation & Special Effect companies throughout Asia and the Pacific, including Australia, New Zealand, and the Middle East.

Note: The companies must be based in the region regardless of where the entry was aired. Works created for clients in the region, but by companies based elsewhere are not eligible.

All advertising must be designed for public exposure.

All advertising must have been commercially launched, or be part of a continued campaign between 1st December 2014 and
31st December 2015.

Works that have entered ADFEST in the past years are not eligible.

All advertising must be versions as broadcasted on the medium. Director’s cuts are not eligible.

All advertising must have been made within the context of a paying contract with the client.

Entries cannot be made without the prior permission of the advertiser/owner of the rights of the commercial or advertisement.

Entries which have infringed any of its country of origin's voluntary or regulatory codes of practice are not eligible.

It is the responsibility of the entrant to withdraw such work immediately should an infringement arise.





Judging will be done by a panel of industry experts and the procedure overview is as follow:

Entries are first shortlisted after the juries’ votes are tallied from the 1st round. 

Finalists are voted through discussion of each shortlist.

Winners are voted from each finalist in a discussion round.

The decision of the Juries in all matters related to the awarding of medals will be final and binding.

Interest Voting: At all stages of judging, a jury may not vote or be involved in any discussion on entries submitted by his/her company in his/her own city or on entries submitted by an overseas office for which he/she worked during the time the entries were produced.


Awarding the Lotus Winners


The juries will make the final decision on the allocation of Gold, Silver and Bronze Lotus winners.

If they feel none of the works in a sub-category is a Lotus winner, the juries may not award any Lotus winner in that sub-category.

Juries may group single entries constituting the same campaign into a campaign entry, if they see fit, and awards one Lotus award for the campaign.

Only ONE Gold can be awarded per each sub-category.

A maximum of THREE Lotuses can be awarded in a given sub-category.


There is no Grande of Film Craft Lotus.


Gold, Silver, and Bronze winners will receive a Lotus trophy and a certificate. Finalists will be given certificates.

All winners including finalists will be included in the ADFEST Award Annual.





ENTRY FEES 

FILM CRAFT LOTUS

(in baht)                                                                                                                                    

Per Entry (except Lotus Roots) THB 11,000
Lotus Roots THB 18,000
Late Entry Fee* THB   1,500
*Per Entry submitted after the deadline below

KEY DATES

ENTRY SUBMISSION DEADLINE: FILM CRAFT LOTUS Friday 15th January 2016

PAYMENT DEADLINE Friday   5th February 2016