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FILM LOTUS
 

The same work (that is, identical version & duration) can only be entered into ONE Broadcast (TV or Cinema) or Internet Film & Other Film sub-category (F01-F28), but can be re-entered into Lotus Roots (LRF).
Entries in the Broadcast Category (F01-F15) must be aired on the TV/Cinema medium.

Internet Film (F16-F26) must be original films created for the Internet, and excludes films that were originally created for TV or cinema transmission and which have subsequently been posted on the Internet. Such films should be entered in the Broadcast Category. Internet Film includes pre-roll ads.

Any film commercial used interactive on screen entered must be entered into the Interactive Film (F27) or Interactive VDO under Interactive Lotus (IT17) and Interactive VDO (MB08) under Mobile Lotus if appropriate. For other film content for any other screens must be entered into Other Film (F28).


BROADCAST SUB-CATEGORIES
F01
Food
F02
Beverages
F03
Beauty, Health & Personal Care Beauty products, cosmetics, perfumes, pharmaceutical products, supplements, healthcare products, sanitary products, toiletries.
F04
Fashion, Sports & Accessories Clothing, sportswear & equipment, footwear, accessories, jewellery, watches, luggage, bags, sunglasses.
F05
Cars, Other Vehicles, Accessories & Auto Services Sedans, trucks, vans, SUV, 4WD, jeeps, motorbikes, bicycles, boats, lorries, parts, accessories including in-car audio & visual systems, gas stations, vehicle maintenance products, towing companies, car dealers, car rental services.
F06
Electronics, Household Products, Home Appliances & Furnishings Consumer electronics, cleaning products, household maintenance products, household items, home & kitchen appliances, kitchenware, pet products, home decorations, building products & materials, home security products.
F07
Retail Department stores, specialty stores, online stores, supermarkets & hypermarkets, restaurants, fast food chains, cafes, pubs
F08
Travel & Leisure Transportation & travel services, tourism authorities, hotel & resorts, recreational facilities, sports facilities, festivals & events, museums.
F09
Communication Media & Publications Newspapers, magazines, books, broadcasting stations & programs, streaming & music services.
F10
Finance & Real Estate Banking institutions, investment firms, mortgages & loans, credit cards, insurance, real estate investment.
F11
Business Products & Services Business equipment & supplies, B2B services including agencies.
F12
Commercial Public Services Telecommunications, waste management, educational institutions, law enforcement, utilities companies (electricity, water, gas), healthcare.
F13
Corporate Image Non-product or service-based company image including event sponsorships, seasonal messages or announcements to increase the brand perception and reputation.
F14
Corporate Social Responsibility *New Non-product or service-based corporate social responsibility campaigns on environmental, social, and ethical efforts to increase the brand perception and reputation.
F15
Public Services & Cause Appeals Anti-smoking, anti-drugs & other addictions, anti-drunk-driving, road & public safety awareness, health & hygiene awareness, political & religious messages, unions & associations, environmental awareness, human rights awareness, animal rights, government & forces recruitment, state education, racial, ethnic & disability awareness, gender equality, abuse, charities, volunteers & donation appeals, NGOs.
INTERNET FILM & OTHER FILM SUB-CATEGORIES
F16
Internet Film: Food & Beverages
F17
Internet Film: Beauty, Health & Personal Care
F18
Internet Film: Sports, Fashion & Accessories
F19
Internet Film: Cars, Other Vehicles, Accessories, & Auto Services
F20
Internet Film: Electronics, Household Products, Home Appliances & Furnishings
F21
Internet Film: Retail, Travel, Leisure & Communication Media
F22
Internet Film: Finance, Commercial Public Services, Business Products & Services
F23
Internet Film: Corporate Image
F24
Internet Film: Corporate Social Responsibility *New
F25
Internet Film: Public Services & Cause Appeals
F26
Viral Film Films created primarily to be shared or distributed online.
F27
Interactive Film Films that interact with viewer.
F28
Other Film Original film content created for any other screens other than TV, cinema or internet. Includes digital outdoor solutions, mobile & tablet, public screening, events, award shows, branded content on programs.
LOTUS ROOTS
LRF
Lotus Roots This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.




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