categories except Film and Infomercials (DM04) & Radio (DM05): Original Client Endorsement Letter in
client’s letterhead (sent by post only)
Infomercials (DM04), Radio (DM05) & Lotus Roots (LRDM): Original Media Schedule from Media
Agency or Original Client Endorsement Letter in client’s letterhead (sent by
Flat Mail & PrintIncluding greetings cards, invitations (but excluding wedding invitations), change of address notices, two-dimensional mailing, print advertising/inserts, where there is a clear and measurable action. Note: Entries must be able to slot into a 1 inch X 12 inches residential mail box slot
Dimensional Mail Multi-dimensional mailing including sample and pop-ups sent either by couriered, dispatched or any form of hand delivery.
Low Budget MailerBest creative with production budget of below 20 baht per item, excluding agency fee.
Film and InfomercialsAny or all kinds of film developed for traditional television, web, mobile, or OOH media, where there is a direct call to action and measurable results.
RadioAny or all kinds of communication developed for radio: Radio spots, DJ mentions, radio promos, where there is a direct call to action and measurable results. Please submit Mpeg files on CD
Direct Ambient: Small Scale Best use of the surrounding area or environment where there is a direct call to action and measurable results.
Small scale includes glasses, napkins, beer mats, ashtrays, petrol pumps, flyers, stickers, signage etc.
Direct Ambient: Large ScaleBest use of the surrounding area or environment where there is a direct call to action and measurable results.
Large scale includes supersize sites, 3D and non-standard shaped sites, floor media, events, live stunts.
OnlineWebsites, microsites, web banners, emailers, widgets and viral campaigns where the activity has a clear call to action and delivered measurable results.
Mobile Marketing Any or all kinds of mobile campaigns that are targeted to consumers. The category includes mobile applications, widgets, MMS campaigns, mobile films, SMS campaigns, Bluetooth and location based marketing. Where the activity has a clear and measurable call to action.
Best Use of Social Media Any or all kinds of social activity or campaigns with a clear and measurable call to action.
Field Marketing Award for the best in field marketing. Shopper marketing campaigns, on ground promotions, events, sampling activities, door 2 door campaigns, direct sales.
Direct Campaign for Retention/Loyalty
Best Integrated Direct CampaignCampaign demonstrating the best use of direct and measurable marketing. Entries to this category must have used at least 3 different media where the results are quantifiable and can be clearly to the campaign.
Lotus RootsThis is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
Only one party
may enter a particular work into a given sub-category It must be agreed in
advance between the parties concerned. If a work is entered twice in the same
sub-category, ADFEST will accept the first entry submitted.
Each Direct Lotus
entry or campaign constitutes one entry.
Lotus entries, ADFEST requires either Original Client Endorsement Letter in
client's letterhead or Original Media Schedule from Media Agency as proof of
authenticity for each entry submission.
reserves the right to disqualify entries that fail to provide required
documentations. Advertisements that have been run purely to make
them eligible for competition will be disqualified and the submitting
organization may be banned from ADFEST competitions for a period of 3
Organizer reserves the right to move entries to more appropriate Lotus category
which might offend national or religious sentiments or public taste will not be
the right to disqualify inappropriate and offensive entries.
Organizer reserves the right to disqualify an entry if full payment is not made
before judging commences.
No refund will
be given for wrong entries, withdrawn entries or disqualified entries.
Entry credits CANNOT
be revised after Friday 12th February 2016.
submissions to ADFEST are open to companies involved in advertising and
communications throughout Asia and the Pacific,including
Australia, New Zealand,and the Middle East.
Note: The agency
must be based in the region regardless of where the entry was implemented,
published or aired. Works created for clients in the region, but by agencies
based elsewhere are not eligible.
advertising must be designed for public exposure.
advertising must have been commercially launched, or be part of a continued
campaign between 1st December 2014 and 31st December 2015
except Direct Campaign for Retention/Loyalty (DM12)
submitted to Direct Campaign for Retention/Loyalty (DM12) can be launched
between 1st January 2014 and 31st December 2015.
have entered ADFEST in the past years are not eligible.
advertising must have been made within the context of a paying contract with
be made without the prior permission of the advertiser/owner of the rights of
the commercial or advertisement.
have infringed any of its country of origin's voluntary or regulatory codes of
practice are not eligible.
It is the responsibility
of the entrant to withdraw such work immediately should an infringement arise.
will be done by a panel of industry experts and the procedure overview is as
first shortlisted after the juries'votes are tallied from the 1st
voted through discussion of each shortlist.
voted from each finalist in a discussion round.
of the Juries in all matters related to the awarding of medals will be final
of the Juries on Direct Lotus winners will be based on 5 criteria and weighted
Targeting or creative use of database (10%)
Interest Voting: At all stages of judging, a jury may not
vote or be involved in any discussion on entries submitted by his/her company
in his/her own city or on entries submitted by an overseas office for which
he/she worked during the time the entries were produced.
Awarding the Lotus Winners
will make the final decision on the allocation of Gold, Silver and Bronze Lotus
If they feel
none of the works in a sub-category is a Lotus winner, the juries may not award
any Lotus winner in that sub-category.
Only ONE Gold can
be awarded per each sub-category.
A maximum of
THREE Lotuses can be awarded in a given sub-category.
The Grande of
Lotus Award will be selected from all the Gold winners that are NOT Public
Services and Cause Appeals works, which will compete for the Grande for
Humanity. ADFEST Organizer reserves the right to determine the entries
eligible to compete in the Grande for Humanity including, but not limited to anti-smoking,
anti-drugs & other addictions, anti-drunk-driving, road & public safety
awareness, health & hygiene awareness, political & religious messages,
unions & associations, environmental awareness, government & forces
recruitment, state education, racial, ethnic & disability awareness, gender
equality, charities, volunteers & donation appeals, NGOs, foundations,
associations, unions, animal rights, environmental awareness, human rights
works. Such works do not have to be by or for Public Services
organizations or NGOs, but the main determinant of its eligibility lies in the
messages or causes of the work itself.
If there is only One Gold
Lotus awarded, Grande of Lotus will not be awarded.
If there are two or more
Gold Lotuses awarded, the juries must vote for Grande of Lotus.
Grande, Gold, Silver, and
Bronze winners will receive a Lotus trophy and a certificate. Finalists will be
All winners including
finalists will be included in the ADFEST Award Annual.