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DESIGN LOTUS
 

Design Lotus awards works of design craftsmanship where the design elevates the brand communication objectives.
The decision of the Juries on Design Lotus winner will be based on the following criteria:

Design-based with no Functionality Design-based with Functionality
Creativity/Idea/Insight (40%) Creativity/Idea/Insight (30%)
Execution & Craft (30%) Execution & Craft (30%)
Brand Engagement & Justification (30%) Brand Engagement & Justification (20%)
Functionality (20%)

SUB-CATEGORIES
DE01
Corporate Identity Logos, typefaces, trademarks, stationery, business cards, letterheads, envelopes, etc.
DE02
Product Design: Consumer Products Design that appropriately enhances the brand value and experience. Criteria for consideration includes how the scale of the creative idea and execution fits the scale of the problem; how the idea works for the particular brand, production execution,
and the form and functionality of the design.
DE03
Product Design: Innovative & Sustainable Design Design that addresses social and/or environmental issues, introduces long-term solutions, and raises the standard and quality of life. Include environmental and sustainable energy, education, health, disaster relief, etc. solutions.
DE04
Packaging Design
DE05
Brand Collateral Direct mail, calendars, flyers, leaflets, tickets, postcards, invitations, greetings cards, etc.
DE06
Poster
DE07
Typography
DE08
Illustration
DE09
Books & Publications Books, magazines, annual reports, catalogues, brochures, press kits, etc.
DE10
Self-Promotion The entry can be made for own agency/company’s or client’s promotion.
DE11
Point of Sale: Small Scale In-store product display, in-store merchandising, signage, structural graphics, retail bags & boxes.
DE12
Point of Sale: Large Scale Retail & specialist stores, pop-up stores.
DE13
Motion & Digital Design Motion graphics, video, moving images, animated or static graphics, icon, etc.
DE14
Exhibitions, Events & Public Environment Exhibitions, installations, festivals, events, expos, trade fairs, galleries & museums, office & residential spaces, transportation spaces (airport, train, bus, subway).
DE15
Best Integrated Design Campaign Using at least 3 design media from the categories above.
LOTUS ROOTS
LRDE
Lotus Roots This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.




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