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BRANDED CONTENT LOTUS
 
Branded Content Lotus awards creative works, where content is created, co-created, or integrated seamlessly into an existing platform or platforms by a brand. Works should also demonstrate how consumers are engaged to the content.

The decision of the Juries on Branded Content Lotus winner will be based on 4 criteria and weighted as follow:
          • Creativity/Idea/Insight (30%)
          • Strategy (20%)
          • Execution (20%)
          • Results (30%)

SUB-CATEGORIES
BC01
Best Use of Fiction Film Includes TV, cinema, in-flight screening, showrooms, exhibitions, online film/series.
BC02
Best Use of Non-Fiction Film Includes reality based entertainment, documentary, online film
BC03
Best Use of Music Includes existing music program or other audio platforms such as radio, podcasts, etc.
BC04
Best Use of Print & Conventional Outdoor Includes magazines, newspapers, posters, billboards, etc.
BC05
Best Use of Experiential Includes live stunts, exhibitions, events, expos & trade fairs, festivals, etc.
BC06
Best Use of Interactive & Social Media Includes websites, microsites, online banners, email marketing & Social networks (Facebook, Twitter, Line, LinkedIn, YouTube, Instagram, Virals, Wechat, Blog, Weibo, etc.).
BC07
Best Use of User Generated Content Use of content created by consumer whether through collaboration, content creation or contribution.
BC08
Best Use of Brand Integration Use of brand integration into an existing platform.
BC09
Best Use of Talent Collaboration with celebrities and influencers to create content that engages consumers and benefit the brand.
BC10
Best Use of Games Includes games using technology or digital games that engage and interact with users.
BC11
Best Use of Sports Includes use of athletes, sports teams, sporting events or associations to create content that engages consumers and benefit the brand.
BC12
Best Integrated Campaign Best use of multiple platform or media.
LOTUS ROOTS
LRBC
Lotus Roots This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.




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