I am truly honored and excited to join ADFEST as the Chairman of the Steering Committee.
In this position, I will abide by my duties and work hard together with the Steering Committee peers, with the ADFEST working colleagues and with all the industry friends who care and participate in this festival to make ADFEST more successful and prosperous.
ADFEST is an arena to highlight Asia’s culture and to inherit its advertising creative traditions. It crosses the geographical and linguistic boundaries, integrates the national and regional cultures and creates the passionate collision of tradition and fashion with the stars shining and blinking on the stage.
ADFEST is a showcase to present the creative inspiration of Asia’s advertising and to highlight the characteristics of the current time. On this stage, the most outstanding creative elites get together from different places within the Asia-Pacific region, enhancing friendship, enlightening inspiration and learning from one another for common improvement.
ADFEST is always encouraging local creativity. For a long time, with numerous pieces of extraordinary creative works, Asia’s advertising people have demonstrated their wisdom and constituted the excellence of ADFEST. The past 15 years are the best witness for the contribution that ADFEST has ever made.
I sincerely hope that the 2012 ADFEST will as always rooting in Asia’s culture and exploring new ways for its future development. Let’s work together to build a more brilliant future for ADFEST!

YAN JUN
Chairman of the Steering Committee, ADFEST.. |